Sports Toto Malaysia Sdn Bhd was first incorporated by the Government of Malaysia in 1969. Then, on 1 August 1985, a significant milestone was made in the gaming industry when the company was privatised. Today, Sports Toto is a wholly-owned subsidiary of Berjaya Sports Toto Berhad, which is listed on the main market of Bursa Malaysia.
This post has been edited by PLOUFFLE: Jan 9 2018, 01:46 PM
Our Mascot Toto Bird, a parakeet, has been introduced as the company's mascot and is a vital part of Sports Toto's brand identity. It is associated with fortune-telling prowess and known for bringing good fortune. You get to catch a glimpse of our mascot in many major sports events and charity-related functions. Tagging along with the slogan "GO FOR IT!" in all our campaigns and publicity materials, it has significantly increased our brand recognition.