Bro,you need to do some adjustment on yr Sony lcd tv and Toshiba HDMI dvd player.Likewise i was tested Pioneer DV696AV HDMI Dvd player at the shop.But before this,i was previously own Pioneer DV655A and tested with Sharp lcd tv.At 1st i hook up my DV655A with component cbl then switch to progresive scan and i notice there are still noise at background of the pics which i was also dissapointed.Then later i brought the same disc(Transformer,D9) to the shop to test Pioneer DV696AV with HDMI connection with Sharp lcd tv,then i was also shock observe there are still noise at background pics.And then the shop fellow did some adjustment on DV696AV setting,then WOW!!.The pics quality are really superb,even also with component connection but i notice that with component cbl hook up are more brighter and HDMI connection are darker which we're totally different between analog and digital connection.My suggestion is you may need to adjust both to get best pics quality.Hope this will help you.

If possible,better insist for Sharp cbl since they promise u.BTW i never heard abt Cool Ray or perhaps new entry level ?

I agreed with u.Most shop tried to chop head off especially new buyer keen for LCD or Plasma.My neighbour bought 46" Samsung and the shop chop head off my neighbour which he dunno abt prices.

http://www.wildwestelectronics.net/monster...ideo-cable.html

For those wanna to understand more on HDMI 1080p which hook up at signal generator upon test pattern,pls go on this above website youtube.Enjoy.