Welcome Guest ( Log In | Register )

13 Pages « < 2 3 4 5 6 > » Bottom

Outline · [ Standard ] · Linear+

> Can Mitsubishi Xpander topple Honda BRV in 2018?

Expander to beat BRV?
 
1. Yes, the force is strong with this one [ 125 ] ** [56.82%]
2. No. Only in your dream [ 95 ] ** [43.18%]
Total Votes: 220
Guests cannot vote 
views
     
zweimmk
post Aug 27 2017, 12:18 PM

On my way
****
Senior Member
512 posts

Joined: Jan 2003
QUOTE(EnergyAnalyst @ Aug 27 2017, 11:37 AM)
http://www.autonews.com/article/20150513/O...s-confront-cost

If you recall the engagement was done in 2015. This 2017 is just one  of more eventual things to come. I guess you still miss my long term emphasis... Even though I have stress it in my earlier reply to you
*
I didn't miss anything because much of what you are saying won't bear fruit many years from today and isn't directly affecting our market. So there really isn't a whole lot to talk about.


wkc5657
post Aug 27 2017, 05:07 PM

Casual
***
Junior Member
487 posts

Joined: Aug 2015
QUOTE(EnergyAnalyst @ Aug 25 2017, 10:56 PM)
So since Mitsubishi and Honda authorised distributor and service centres are from the same principal DRB Hicom group of companies, are you saying Honda gives lower margin and Mitsubishi gives higher margin?

Yes I agree timing can play a role too. Wait till you see the real deal new CX5 , I have seen it in Japan . My head was turned back until it hurts , to me it looks so much sharper and premium . The new CRV still turn me off because of many quirky and jarring bordering eye sore causing design oddities . Much like BRV in certain ways
*
I think you may have misunderstood my comment earlier.

From commons sense financial perspective, if the distributor has a few brands on their hands, they would logically put in more resources to the brand that give the most margin. For DRB's case, honda will have more money on the table than mitsubishi; as honda brings in more profits than mitsubishi does.

QUOTE(zweimmk @ Aug 26 2017, 09:01 AM)
Market conditions today are a lot more different than it was back in 2011/2012. Honda and even to some extend, Toyota, has finally started to give their cars more kit and warranty for the asking price. So it's definitely much more competitive now than it was then. Even semi-premium marques like VW has started to price their cars a lot more reasonably (no thanks to all their scandals and fiasco), and if you haven't already noticed - even premium marques like BMW/Mercedes/Volvo have even started to sell their entry level sedans at 160k to 170k marque, which may entice some of the buyers from the 140k-150k market.

Saw some photos of the new CX5 - it looks good but more like an evolution of the current design. Agree that the new CRV looks funny in some ways but one of its trump cards is the new Earth Dreams 1.5TC engine which Mazda has no counter for. Whether or not this makes a difference in sales figures is anyone's guess but for those of us who have been so used to the turbo kick, going back to NA will be somewhat of a challenge.

In the end, I think it depends on the pricing. Have you taken a look at the Mazda cars pricing?

Mazda 2 - kind of priced out of the City/Vios/Almera/Attrage war
CX3 - a little priced out against the HRV and 2008?, looks to compete against the new T-Roc
CX5 - competitive against CRV, X-trail
Mazda 3 - competitive against Civic, Altis, Jetta, 408?
Mazda 6 - completely priced out of competition against all its rivals - conti or otherwise

If the new CX5 continues the same pricing policy as the old CX5 while still giving good kit, it should be able to limit the impact of the new CRV. Difficult to say if they will maintain the sales lead but at least it will be a neck to neck battle.

The Xpander has a good chance of succeeding. Design looks good, Equipment looks decent - so it comes down to how they will price it in Malaysia. But Mitsubishi may find themselves facing the same profit margin issue that I and wkc5657 have discussed a week or 2 back. Do they go for market share while trying to survive on razor thin margins or go for better profits with the risk of pricing themselves out of the competition. This is also a problem that is facing the Kia Optima GT as well.
*
Unlike what our "resident marketer" which likes to simplify so much about marketing strategies, marketing and customer acquisition itself is pretty subjective topic itself that there are no clear cut answers. Because, it is not possible to know clearly what millions of perspective customer actually wants. Yes, there are tools. Surveys and big data able to obtain a pattern but those are past information. So marketers need to balance 3 sides, what the current information is telling, how will these factors/preferences evolve in the future or want to create a new pie (example would be the coompact crossover craze now, which in the past only suzuki is the best of it).

Another thing to consider is the factor of brand lock in for more conservative markets like us. So since toyota/honda did the groundwork long ago, and they didn't have any major hiccups along the way, coupled with the long history and establishment, the branding pretty much is stamped inside the minds of consumers. I guess this pretty much contributes to perodua's success as they are pretty much a cheapified toyota. Nissan, despite also having similar long establishment here in our market, the major stumbling is the lack of product excitement. New generation models come few and far between and i also presume that maybe japan nissan is not willing to let tan chong assemble more models. Something like the qashqai would be a nice perk to ride the crossover wave and a little perk up to nissan here.

With such a small and maturing TIV, coupled with a very moderate income growth of malaysian (we're generally still in the middle income trap scenario), eating up another players pie (especially the big ones) will require a lot of resources and time to be put in. And with such a rigid brand lock in, are the resources poured in worth the additional market share gained? Incumbents like toyota and honda can do it easily and any additional resources put in can easier translate to consumer lock in. For smaller players, it is a really tall wall to ascend without the help of HQ.

edit
Just saw the indicative pricing of the upcoming cx5, the sales volume would not be a show stopper, consider good news for mazda if the volume didn't drop dramatically compared to current number alongside the onslaught of CRV. If the facelift was actually done in this extent, it could have maintained excitement for the brand.....

This post has been edited by wkc5657: Aug 27 2017, 06:09 PM
EnergyAnalyst
post Aug 27 2017, 06:20 PM

Regular
******
Senior Member
1,796 posts

Joined: Oct 2012
QUOTE(wkc5657 @ Aug 27 2017, 05:07 PM)
I think you may have misunderstood my comment earlier.

From commons sense financial perspective, if the distributor has a few brands on their hands, they would logically put in more resources to the brand that give the most margin. For DRB's case, honda will have more money on the table than mitsubishi; as honda brings in more profits than mitsubishi does.
So if Honda gets more money, than shame on them to lose out in service to Mitsubishi which gets lesser money, isn't it?
EnergyAnalyst
post Aug 27 2017, 06:51 PM

Regular
******
Senior Member
1,796 posts

Joined: Oct 2012
QUOTE(zweimmk @ Aug 27 2017, 12:18 PM)
I didn't miss anything because much of what you are saying won't bear fruit many years from today and isn't directly affecting our market. So there really isn't a whole lot to talk about.
*
Some fruits is already here.

http://www.tflcar.com/2017/02/might-new-na...ompacts-review/

Not here Malaysia here but here in the world. That was Europe, then there is US, sooner or later something may be Asia bound
wkc5657
post Aug 27 2017, 09:06 PM

Casual
***
Junior Member
487 posts

Joined: Aug 2015
QUOTE(EnergyAnalyst @ Aug 27 2017, 06:20 PM)
So if Honda gets more money, than shame on them to lose out in service to Mitsubishi which gets lesser money, isn't it?
*
True, but still people flock to them in droves. That's is the power of brand lock in, it totally captured the market for those looking away from national makes. Any corporation would like to be in such a situation, it is easy money. 1 thing honda malaysia did well was to keep the market excited. The best example is the expanding list of trim lines for the city. Even markets with way larger volumes also don't do things like this but this is something unique that was done to our markets to continue keeping the attention of malaysians on honda.

But, by observing the civic fc forum, it does reflect some snobbishness that the final quality touches are just lost to push the car out of the factory. As long as it can drive and no visible defects, and the car is allocated to an eagerly waiting customer, the problem lies with the dealers, no longer at the distributor. Not the best of business ethics but good money. So a hats up actually to the dealers that are responsible to the after sales service for mitsubishi, they are not taking things for granted like what honda is.
EnergyAnalyst
post Aug 29 2017, 07:02 AM

Regular
******
Senior Member
1,796 posts

Joined: Oct 2012
https://www.google.com/amp/amp.kompas.com/o...ang-mobil-bekas

Xpander is Causing value of used MPV to drop too.
EnergyAnalyst
post Aug 29 2017, 07:37 AM

Regular
******
Senior Member
1,796 posts

Joined: Oct 2012
http://www.express.co.uk/life-style/cars/8...017-2018-review


If only this would this way too
zweimmk
post Aug 29 2017, 08:10 AM

On my way
****
Senior Member
512 posts

Joined: Jan 2003
QUOTE(EnergyAnalyst @ Aug 29 2017, 07:37 AM)
If the Xpander launches here and does well, I don't see why the cross wouldn't make its way here. Both the ASX and Outlander are due for replacement (5 years or greater) anyways.

EnergyAnalyst
post Aug 29 2017, 08:45 AM

Regular
******
Senior Member
1,796 posts

Joined: Oct 2012
QUOTE(zweimmk @ Aug 29 2017, 08:10 AM)
If the Xpander launches here and does well, I don't see why the cross wouldn't make its way here. Both the ASX and Outlander are due for replacement (5 years or greater) anyways.
*
Let's hope so but with new alliance boss , the direction is still hazy
zweimmk
post Aug 29 2017, 10:12 AM

On my way
****
Senior Member
512 posts

Joined: Jan 2003
QUOTE(EnergyAnalyst @ Aug 29 2017, 08:45 AM)
Let's hope so but with new alliance boss , the direction is still hazy
*
Maybe I haven't been following, but I'm surprised you've never talked about what kind of direction Proton could be heading now that they are owned by Geely.

Will the company finally unleash its potential like Volvo or disappear into obscurity altogether except in Malaysia and other developing markets?
EnergyAnalyst
post Aug 29 2017, 10:22 AM

Regular
******
Senior Member
1,796 posts

Joined: Oct 2012
QUOTE(zweimmk @ Aug 29 2017, 10:12 AM)
Maybe I haven't been following, but I'm surprised you've never talked about what kind of direction Proton could be heading now that they are owned by Geely.

Will the company finally unleash its potential like Volvo or disappear into obscurity altogether except in Malaysia and other developing markets?
*
Too much noises for this one by various parties: ministers , politicians, and even industrial informants ,/sources inclusive and what I fear most is that it could be like the excitement with the previous JV /Suitors : hangat hangat tahi ayam. So till a particular model come out from this union and has reason to be excited about, I would rather talked about THIS and the new Mazda CX5...


EnergyAnalyst
post Aug 30 2017, 05:34 AM

Regular
******
Senior Member
1,796 posts

Joined: Oct 2012
lesson of the day?

http://jalopnik.com/holy-crap-the-mitsubis...orse-1798159207
keithwwk
post Aug 30 2017, 11:59 AM

New Member
*
Junior Member
28 posts

Joined: Apr 2009


Wow...the first thing I see inside the car is the massive angle handbreak stick... shocking.gif
jacobngen87
post Aug 31 2017, 11:16 AM

New Member
*
Newbie
2 posts

Joined: Sep 2016
Taken from keyauto website.

Seems that Nissan may also launch a small mpv based on the xpander platform?

Both looks equally good and more sporty than BRV

I dislike the BRV side profile cos it look awkward





Attached thumbnail(s)
Attached Image
EnergyAnalyst
post Sep 1 2017, 08:25 AM

Regular
******
Senior Member
1,796 posts

Joined: Oct 2012
QUOTE(jacobngen87 @ Aug 31 2017, 11:16 AM)
Taken from keyauto website.

Seems that Nissan may also launch a small mpv based on the xpander platform?

Both looks equally good and more sporty than BRV

I dislike the BRV side profile cos it look awkward
*
Yup . That was the rendering and not official picture. speaking of which . This will show up first Oct 2017. Tokyo.

https://www.motor1.com/news/178492/mitsubis...ept-leaked/amp/
EnergyAnalyst
post Sep 2 2017, 07:31 AM

Regular
******
Senior Member
1,796 posts

Joined: Oct 2012
https://asia.nikkei.com/Business/Companies/...-Xpander?page=1

This report said Thailand and Philippines gets Expander Feb next year. Msia again later of the year we hope?
EnergyAnalyst
post Sep 13 2017, 09:48 PM

Regular
******
Senior Member
1,796 posts

Joined: Oct 2012
In the meantime...

2nd CKD model from Malaysia Mitsubishi launched

http://www.motortrader.com.my/news/second-...odel-rolls-out/
man
post Sep 14 2017, 09:35 AM

Getting Started
**
Junior Member
247 posts

Joined: Sep 2006


QUOTE(jacobngen87 @ Aug 31 2017, 11:16 AM)
Taken from keyauto website.

Seems that Nissan may also launch a small mpv based on the xpander platform?

Both looks equally good and more sporty than BRV

I dislike the BRV side profile cos it look awkward
*
If nissan launch this with 1.8 engine, maybe can easily outsell brv & xpender
EnergyAnalyst
post Apr 24 2018, 04:52 PM

Regular
******
Senior Member
1,796 posts

Joined: Oct 2012
http://www.asiaone.com/business/mitsubishi...nesias-car-year

QUOTE

Mitsubishi XPANDER Named Indonesia's Car of the Year
ACN NEWSWIRE  Mar 29, 2018


- Small MPV takes annual prize after barnstorming launch -

TOKYO, Mar 29, 2018 - (JCN Newswire) - The new multipurpose vehicle from Mitsubishi Motors, XPANDER, has been named Car of the Year in Indonesia, the latest recognition of its highly successful launch.

The award was made by Otomotif, the leading Indonesian tabloid, and was collected by Kyoya Kondo, president of PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), at a ceremony held today. The XPANDER also won in two other categories in Otomotif's 2018 awards - Best of the Best MPV and Best of Small MPV(1).

Since XPANDER's launch last August, dealers at MMKSI have taken 60,000 orders for the class-leading small MPV, which was designed specifically for the needs of the fast-growing Indonesian auto market where MPVs are a popular category. Last month, XPANDER ranked among the top 3 best-selling models in the small MPV segment.

The XPANDER is a small but roomy and comfortable seven-seater MPV with plenty of space for luggage. It combines an attractive and comfortable design with the toughness and reliable performance for which the Mitsubishi brand is renowned.

The vehicle is produced at Mitsubishi Motors' state-of-the-art manufacturing plant in Bekasi Prefecture, West Java, which was inaugurated in April last year by President Joko Widodo. The factory, the result of a $540 million investment, employs 3,000 workers and is capable of producing 160,000 vehicles a year.

The Bekasi plant will shortly begin exporting XPANDER to the Philippines and Thailand, reinforcing Mitsubishi Motors' strong market positions in the ASEAN region.

Osamu Masuko, chief executive of Mitsubishi Motors Corporation, said: "We are very grateful to have received this award from Otomotif, which is a recognition of the wonderful reception that XPANDER has been given by the people of Indonesia. Many people had a hand in this success, including our friends and business partners at MMKSI and the Indonesian government. Years of careful research went into the design of the XPANDER, a modern MPV that meets the needs of Indonesia's hard-working families."

Panji Maulana, chief editor of Otomotif, said: "The Car of the Year is selected from among the winners in each category that have been evaluated from many aspects such as design, features, performance, handling, fuel consumption, price and the latest model. And our editorial judging panel takes into account sales, community engagement and value for money. The Mitsubishi XPANDER is a worthy winner for 2018."

The XPANDER was the first all-new vehicle from Mitsubishi Motors since a strengthened management team at the Japanese automaker embarked on a new growth and recovery strategy. Under the company's Drive for Growth plan, the company is investing more than $5 billion to improve its product line-up, building on its traditional strengths in four-wheel drive, sports utility vehicles and plug-in hybrid electric vehicles.

EnergyAnalyst
post Apr 24 2018, 04:57 PM

Regular
******
Senior Member
1,796 posts

Joined: Oct 2012
https://www.autoindustriya.com/auto-industr...or-xpander.html


Even in Philippines....

» Click to show Spoiler - click again to hide... «



After which it will be launched in Thailand follow by Vietnam.

This post has been edited by EnergyAnalyst: Apr 24 2018, 05:01 PM

13 Pages « < 2 3 4 5 6 > » Top
 

Change to:
| Lo-Fi Version
0.0542sec    0.70    8 queries    GZIP Disabled
Time is now: 17th May 2021 - 11:07 AM