QUOTE(westlife @ Nov 4 2017, 11:11 AM)
tm is smart, last year come our free upgrade scheme to trap those who Long to want a 50Mbps and 100Mbps plan to sign at rm179 and rm229 first. they have managed to capture a large number of users to this who are willing to pay this price.
Then they come out cheaper plan rm129 who signed the unifi lite. those who had longed waited for this kind of price will sign. So again they capture a large number of users who are willing to pay this price.
Then they come rm99 plan to attract the last batch of users to sign which they still find the two above expensive now willing to pay at this price.
The strategy is smart that maximum individual maximum Budget but ultimately all of them will still sign the service. It is just a matter of time and what is the maximum Budget they are willing to fork out. No matter how they will still sign to a service, just the price different.
To telco. If the infra is there, it is still better to lease out even at cheaper price than leaving there idle.

Unifi is moving from Premium to mass market and replacing Streamyx...
2010-2015: HSBB. Premium users and at affluent areas.
2015-2017: HSBB2 and SUBB implementation.
Q2/2017: Converting 2Mbps@RM130, 4Mbps@RM140 & 8Mbps@RM160 to Unifi.
Q4/2017-Q1/2018: Converting 4Mbps@RM88, 512Kbps@RM90, 1Mbps@RM110 to Unifi.
Very soon: Converting 386Kbps@RM60, 1Mbps@RM68, 2Mbps@RM83
and Final: Converting Telephony RM25 & Streamyx Lite RM38 (reluctant now as mobile is better and cheaper).
So Unifi Lite @ RM99 is not the final product.
Assume average -RM50 per user per month, 1 million Unifi & Streamyx users (mostly residential) affected in first 12 months. so revenue down RM600 mil and TM can afford it from 2018 as infra is mostly done by 2018 (high capital investment in 2016-17 only due to HSBB2/SUBB/Webe)
This post has been edited by ClarenceT: Nov 4 2017, 11:37 AM