I just got my SOny Bravia W300 series 40". FREAKIN AWESOME!!!!!!!!!!!!!!!!!!!!!!!!!!!!

But I notice that even at 1080p when I play Mass Effect, there's this grainy effect, but its not there when when u enter the console mode...only when playing its like 'snowing' a bit. This occured when I played Assasins creed too.....why? Izzit bcuz the game is like tht?

Btw .. u know that the grain effects for the game can be turn off right ??