Celcom playing catch-up
Monday, 3 Dec 2018
Celcom Axiata is using data analytics to segmentise future offerings to customers so that the focus is sharper. It also wants to reach out to new areas with wireless and fibre connectivity.
“We have modernised our network and will continue to optimise it.
Idham said with a modern network, Celcom is able to ride on the digital wave, not just for internal processes to save cost, but also to push new products and to work with corporate clients to offer digital solutions.
It is working with several organisations to implement IoT (Internet of things).
Celcom is investing about RM1.3bil to RM1.4bil this year in capital expenditure. Next year, the capex requirement is believed to be lower at RM1bil for network upgrades and to widen its wireless reach.
Celcom reported RM203mil in net profit for the third quarter ended Sept 30 compared with Maxis Bhd ’s RM513mil and Digi.Com Bhd ’s RM392mil, while EBITDA (earnings before interest, tax, depreciation and amortisation) was RM554mil, RM725mil and RM1.047bil respectively.
Idham said it was also about “rejuvenating Celcom from being a mobile-centric player to an new organisation that is digital and data-driven” and for that it needed to build on new set of competencies.
The telco had resolved its age-old billing woes with a new single system.
“We want to build on core competencies, retain and strengthen the middle management and be more effective and accountable,” he said.
https://www.thestar.com.my/business/busines...laying-catchup/