There are methods to optimize the posts to reach your objectives.

Firstly, get your objective right. Are you planning to gain likes and followers only? Or are you trying to gain more traffic instead?

The more restriction you do to your ads, the more you are likely gonna pay. FB only charge you when you gain new likes/followers/engagement. However, do take note on the post reach. The price is determined based on the post reach taken to gain a single like/follower/engagement.

So, try to use your best photo/model/product to do the ads. When the probability of gaining likes is higher every post reach, then the cost for every like is cheaper.

I used to limit everything so that i can get quality like. But it's useless. People judge easily based on your FB page likes and reviews first before going into the details.

Make sure you post something good everyday to keep your followers alert of your product.

Here's my baby steps to a quality FB page. Do you ads by increasing the likes and finally engagement.
Likes > Impression > Engagement > Post Reach

When you have sufficient likes, then you can reach more people in your area. Then they will start coming to you and do all the inquiry without you promoting the page likes anymore.

Hope this helps.

I started off without doing ads. My FB page used to have 700+ Organic likes gained by the people around me. And this took me almost 6 months.

Do note that I keep my FB page active all the time. I post photos almost every single day. But there's only a certain amount of people u can reach through your circle of friends.

No matter how I ask my clients to share my products, at most 10 Organic likes a day. It's time consuming and no effective tbh.

For the past two weeks, I have been running ads on both product and page. It works like a charm with rm20 a day. I reach more than 10k person a day and gained more than 200 likes a day (Rm0.09 cost per page like)

If you have professional video ads, the ROI is even higher. I tried running video ads on my clients' page, the results and ROI were 20x higher than normal photo ads.

Owh now I get your question.

No they don't charge you for that. They only charge when someone likes the post appeared as sponsored post on their newsfeed. Higher post reach to obtain a like, the more expensive it is.

For your case, it is Organic like.

Out of the 10k post reach, I got about 300+ engagement. This means that I have around 3% inquiry chance from the post reach.

Out of the 300+ engagement, about 20% of them do inquiry on my products. So basically I have about 50 inquiry a day. If I do ads

Make sure your products attracts your target audience. Ask yourself or the people around you, will you/they like your post when they see it? Or simply just scroll down? If it's the latter, you have to work on your photo/your product. Otherwise, it's a complete waste of money.

Yeah it does