Timeouts? Hell no! They will only slow down the game and make it more technical. I want to watch a free flowing football match, not a chess match.

When you think about American sports you think about the creation of opportunities for sponsors to show commercials all the time. You also think about the word "entertainment". Football may indeed be moving in that direction, and I dread the day it comes. The reason for so many stoppages in American sports is so that sponsors get more airtime. Also, the sport has been packaged as an entertainment event. Look at the All-Star games were players enter the arena accompanied by lights, music and sometimes pyro. Then think about the performances by recording artistes. Look at the cheerleaders, the mascots, etc. Everything points towards entertainment. It is no longer just about the sport. It is all about attracting as many fans as possible and milking as much money from the sponsors as you can.

Can you imagine each of the 22 players being introduced one by one?

Announcer : "And playing in defence, weighing in at 76kgs, standing at 6'1", hailing from Bootle, he has a total of 201 successful tackles with 150 interceptions, Jaaaamiiieeeeee Carragherrrrrrr!!!!!"

Every player will come out looking like a walking signboard, much like stock cars.

And when someone scores a goal...

Announcer : "And this goal was brought to you by Pepsi, thirst for life".

Argh... I dread the thought.