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 2018 Hyundai Sonata The Rise, New redesign

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TSjayraptor
post Mar 11 2017, 10:16 AM, updated 9y ago

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New replacement out early to quickly replace the poor sales Sonata LF. Engines will carry forward the 2.0L, 2.4L, 1.6T, 2.0T except the 2.0T gets 8AT gearbox from genesis. Interior, the centre dash console doesn't seem to change much in which everyone wanted that rough looking part to go. Its design resembles new Elantra 2017, like i40 and elantra md.

The blue colour with beehive grille is sonata sports 2.0T mated to 8AT, having dual exhaust in the rear. What do you guys think about new Sonata? It's ready to take on the new 2017 futuristic Camry in America


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riezzien
post Mar 11 2017, 01:50 PM

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current sonata better looking for me.
a matter of individual taste
Antzfield
post Mar 11 2017, 02:02 PM

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Hyundai and Kia used to have wow design, but lately this has been ordinary looking. Again, this could be based upon each individual taste
roocarroll
post Mar 11 2017, 05:43 PM

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I'm not feeling this one either.
6UE5T
post Mar 11 2017, 10:17 PM

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Ugly.
cedyy
post Mar 11 2017, 10:22 PM

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the fluidic sculpture is almost gone. current design is nothing to shout about
SUSVoidDance
post Mar 11 2017, 10:24 PM

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This what happen when they try to restrain from being unrestrained.
Ginny88
post Mar 12 2017, 09:30 AM

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A 2.0 turbo Sonata? That should be interesting!
acbc
post Mar 12 2017, 09:36 AM

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Back taken from Lancer GT?

Front from Mazda 6?

Pretty nice combo actually.
kurique
post Mar 12 2017, 09:41 AM

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QUOTE(acbc @ Mar 12 2017, 09:36 AM)
Back taken from Lancer GT?

Front from Mazda 6?

Pretty nice combo actually.
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Haha i also thought the same thing. But the front is focus + mazda
pg84
post Mar 12 2017, 10:21 AM

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Ugly car
rcracer
post Mar 12 2017, 10:29 PM

?????
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All mid size sedans are facing hard sales , not only this , even superb sedans are being ignored
xemoboyx
post Mar 13 2017, 02:09 AM

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Same body
TSjayraptor
post Mar 15 2017, 11:16 PM

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QUOTE(riezzien @ Mar 11 2017, 01:50 PM)
current sonata better looking for me.
a matter of individual taste
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Thanks everyone for the feedback. My friend at Japanese company and another friend that applied for HMC marketing executive would like to thank you all on the comments. Looks like it'll be easy win for Japanese brand and harder for the other strategist that applied for hwontai to compete. If the other guy got the hwontai job, i'll grab popcorn and see how they fight each other. If he didn't join hwontai, then this new sonata really cannot rise anymore.

Looking at current car market, D segment sales drop but cars that can sell still getting healthy sales volume. Accord, Camry still see people buying brand new. Matsuda 6 that is priced way higher still got people buying. Optima less while sonata is very rare despite selling at rm9xk.

This post has been edited by jayraptor: Mar 15 2017, 11:17 PM
coldfission
post Mar 17 2017, 07:41 AM

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For d seg car I would rather spend money on jap car. The new sonata doesn't look appealing to me at all. I still prefer the current gen. Tbh, hyundai is not doing well in its D seg market. I rarely see any sonata on the road. Probably Jay's apprentice is doing so well to knock down hyundai and kia? brows.gif

This post has been edited by coldfission: Mar 17 2017, 07:42 AM
jacobngen87
post Mar 17 2017, 07:45 AM

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I think it looks awesome. Very European influenced

Just the pricing. Sell between RM103-118k yes I think it'll sell well.

Anything above RM120k I think the Japs trumps



dstl1128
post Mar 17 2017, 07:55 AM

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Fluidic Sculpture 1.0 Sonata still best/unique looking.

Now everything are combination of Ford Focus/Fiesta headlamps, Audi grill, Mazda rear lamp, 17/18" rims with expensive rubber but tiny disc brake/drums.

Just like the Tucson, and most Hyundai, I'm guessing this Sonata probably have HU/radio with resolution lower than the cheapest smart phone.


Well at least Toyota now has a front spandex grill. Weird but unique lol.


This post has been edited by dstl1128: Mar 17 2017, 07:59 AM
subaru555
post Mar 17 2017, 01:54 PM

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not my taste also. Prefer current design.
wkc5657
post Mar 17 2017, 02:40 PM

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QUOTE(subaru555 @ Mar 17 2017, 01:54 PM)
not my taste also. Prefer current design.
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All brands want to appear edgy and sporty now; premium brands another story...
vexus
post Mar 17 2017, 10:31 PM

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lol that is older mazda generation design lol

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