Traders gambles based on certain criteria ....

Investors too ..... basically when they invest, they are betting the company remains good/profit growth/dividends remain strong.
A falling dividend or a drastic change in business economics where profits changes puts their investment bet at risk.

.... and what's your point?

Eh? Don't assume too much on the folks that posts here.

Many are really good.

Perhaps the main posting on stocks is more suitable for you ya ..... https://forum.lowyat.net/topic/3854236

Hope you can do good there by offering good advice. 

How to trade stocks? In other word, goreng

High risk la leveraging some more