I m more to ioniq. Everytime pass hyundai showroom will definitely stalk that car. Ehat impress me is autonomous braking.. Any othercar with less rm 150k have same safety spec as ioniq?

Korean cars keep improving but perception takes a long time to change. Many people still think that Korean cars are unreliable, have low technology, expensive spare parts and high FC. This is no longer true but due to lingering perception the RV for Korean cars are lower than Jap cars.

However pricing should take brand perception into account. This reminds me of how the chip manufacturer AMD once tried to sell their CPUs for the same price as equivalent Intel CPUs. Their CPUs may be just as fast but for the same price as Intel there were no takers.

The Elantra may not lose to the Civic turbo but it should be priced lower because for the same price buyers will usually choose the Civic.