QUOTE(jayraptor @ Mar 20 2017, 10:30 PM)
Can you pinpoint any tell tale forumners in LYF that could precisely predict things that will happen like what I said or my friend said? Reason being we don't tell tale but predicted based on their activities, sales statistics, customers surveillance and strategies.
Based on few fellas here who mentioned my friend, seems like he predicted everything right about Cerato. Do you know that Cerato already lost before the car is launch? Deadly strategies from attacking rivals and weak counter strategies by defender are the main cause of Cerato downfall. There's no room for error.
The new Elantra, the Japanese rivals are planning to give it pearl harbour attack before Elantra can take on Japanese sales. Economy is harsh, competition is more desperate that every sales count. If this new Elantra failed, it will lose most of the customers faith. They can try their luck on B segment Accent but without good strategies, people will think 1.4L underpowered while 1.6L too expensive, fuel guzzling. It has 1.0T but price could end up higher than NA 1.6L
Hyundai and Kia competes very aggressively in other countries like Europe and North America and especially Australasia and US continent but it ain't happening here...
Why? Cos the pricing is too close to the Japanese rivals
Malaysians mindset still favor the Japanese over the Korean and most won't spend that much on a Korean brand.
That's why you hardly ever see a new Sportage, Tucson, i40, Sonata, Optima, Santa Fe, Sorrento on the road at all... They are as rare as seeing a European sports car. You see more new German new cars vs Korean... Instead, you see new Japanese cars everywhere now.
The only way the Korean has any slightest chance of winning Malaysian buyers is price. Price this new Elantra at a very competitive price that buyers will have to think twice not to give it a miss. Undercut the rivals like what they did it in the above continents. For instance, they can introduce the 1.6L like what they sell in spore and price is from RM82k. Buyers will think is there any reason not to buy this over City and Vios? Yes it's B versus C segment. But here people simply don't care! Then price the 2.0L from RM92k. People will be wowed that it's similarly priced with top spec city and Vios. Is there reason not to buy this Elantra over the rival such as Civic and Altis? That's 10-20% cheaper. Then price the 1.6L turbo from RM105k onwards. This severely undercut the rival and then Hyundai and Kia may have the chance steal their pie and regain their lost market share here. That is If they ever want to la. Maybe Msia market is too small for them to wanna do that? I don't know... Maybe they just want a very lean sales? Like few hundred a month? Just to have a presence in Malaysia?
This post has been edited by jacobngen87: Mar 21 2017, 07:42 AM