Lets see how the Elantra Turbo compares with other C-segments.
1) Mazda 3 high spec vs. Elantra TurboMazda 3 HS has GVC, anti-collision smart braking, electronic brake, adaptive LED headlights, navigation, better quality interior. Elantra has smart boot, HID headlights, rear aircon vents and slightly more legroom at the back. Feature wise they are very well matched.
The Elantra turbo has more power but DCT may be a maintenance worry for some. If you are not a pickup junkie the 2.0L engine of the Mazda 3 should be good enough.
If they are priced the same it would be a toss up. But the Elantra turbo costs RM5900 more than the Mazda 3. With the substantial price diff most buyers will opt for the Mazda 3 HS. If they need another push they only have to look at the Elantra's red leather and they will be thinking, "How much will it cost me to replace this?"
2) Honda Civic 1.5TC Premium vs. Elantra turboNo need to compare in detail here. The Elantra turbo is priced a few hundred ringgit more than the Civic 1.5T Premium. Most buyers will opt for the Civic due to its branding and resale value.
3) Jetta vs. Elantra turboBoth cars appeal to those who love fast pickup so will the Elantra turbo with more power attract buyers away from Jetta? The problem again is price. The Jetta Highline is priced RM1900 less than the Elantra but with VGM used to throwing large discounts it is likely to be substantially cheaper. There is also 3 trims to choose from in the Jetta with the Jetta Trendline RM22K less than the Elantra and that is before discount. Price will sway the Jetta buyer and besides, 265Nm torque against 250Nm isn't a lot of difference.
4) Peugeot 408 e-THP/ Ford Focus 1.5 Ecoboost vs. Elantra turboPricing isn't the deciding factor here. 408 and Focus buyers go for Conti driving dynamics, interior quality and brand appeal and are unlikely to go for a Korean car.
So essentially the Elantra is not priced to succeed. It would have a chance if it is priced below the Mazda 3 HS but now it is destined to be a niche player in the C-segment market.
Jetta - a non-starter for most buyers in Malaysia. I would say, for the most part, the real rivals for the Elantra would be Civic & Mazda 3 - kesian Altis not even in your list... Elantra Sport would need to be priced at RM10k less for it to be more appealing to the buyers in this segment. For that kind of cash, most would opt for the Mazda or Civic hands down.
Quite a number of people buying the previous gen Elantra (1.6 & 1.8) due to price throw. Still none of the new Elantra has been delivered (that I could find) yet. I wonder why...