1. Many people buy korean cars (as much as Honda/Toyota) -> Consumers get improved resale value
2. Shops stock up on spare parts -> Consumers get better availability and prices
3. Consumers get to drive more equipped cars (at the same price with Japanese cars) without constant worries

Above would happen if Korean cars are proven to be reliable over the years, record average to good fuel consumption, are as powerful as the numbers stated in the brochure, and Malaysian mentality has changed (that is, Malaysians can finally put their trust in Korean cars). For now, people buy them purely for their looks and fancy tech (maybe functionality too).

I mean people buy korean cars for the looks and tech, not for the RV