QUOTE(NightHeart @ Nov 21 2016, 10:57 PM)
What you could do, is to send those parallel importers & retailers a legal letter (get a lawyer, they should know which letter). In the letter, mentioned that you're the sole distributor of Food Brand ABC as appointed by the brand owner/manufacturer in Indonesia (do attach your letter of appointment) & that they're liable of unauthorized sale of Food Brand ABC in Malaysia. Legal action can & will be taken for unauthorized sale or distribution after xx-xxx-xx (insert a deadline for them usually a month or so). However if they would like to continue selling, they may buy from your company instead. Then provide them the options available for them if they would like to legally sell it e.g. appointed agent, sub-distributors, authorized reseller, authorized dealer, stockist etc etc (any fancy titles you want).
Some parallel importers don't realize there's a sole distributor already. So if things worked out well, you'll get a new customer.
Some parallel importers don't care, so prepare to deal with them legally.
But like others who already mentioned, parallel importers exist because of market forces. Strongly suggest for you to take the market forces seriously, especially the pricing. If the parallel importers can earn WITHOUT GETTING the distributor's discount from manufacturer, do relook at your product pricing cause they most likely won't be bothered with your reseller/dealer scheme. As long as there's a gap in the market forces, parallel importers will pop up eventually. If you stop 1 today, 2 will pop up tomorrow. As the saying goes; wherever there's sugar, there'll be ants. So the root of your problem, is in your 4Ps.
Is sole distributor and sole agent the same thing?Some parallel importers don't realize there's a sole distributor already. So if things worked out well, you'll get a new customer.
Some parallel importers don't care, so prepare to deal with them legally.
But like others who already mentioned, parallel importers exist because of market forces. Strongly suggest for you to take the market forces seriously, especially the pricing. If the parallel importers can earn WITHOUT GETTING the distributor's discount from manufacturer, do relook at your product pricing cause they most likely won't be bothered with your reseller/dealer scheme. As long as there's a gap in the market forces, parallel importers will pop up eventually. If you stop 1 today, 2 will pop up tomorrow. As the saying goes; wherever there's sugar, there'll be ants. So the root of your problem, is in your 4Ps.
If I am a sole agent and someone is doing parallel import from China wholesaler (not from manufacturer directly), can I take any legal action against the importer who bring in this products?Can I report to agency to seized those shop who are selling this products ?Our products are same,same barcode but mine with my company label
This post has been edited by peigeng: Aug 11 2020, 05:04 PM
Aug 11 2020, 04:59 PM

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