The way NVIDIA is behaving, AMD can never gain significant footprint until it stops playing the 'price bracket' game NVIDIA has set and price their wares more aggressively. At least 70% less.

Price margins have gone out of control in recent years, no doubt because NVIDIA keeps pushing the prices higher. As the sole competitor in the market, AMD needs to fuck NVIDIA over once in a while and bring them back to humility.

...Looking at the way RX 480 is priced against 1060 though, AMD is still quite arrogant. Or is this 'price bracket' bullshit also played by local retailers while ignoring international prices? Too lazy to research this now though.