First, there are limited units in the market because ASX FP is view as a product where you cannot lose money (how can you when NAV is RM1?

)
So let's assume that there are 1,000,000 units available. Because it's such a "hot product", Ah Cheng, Lee, Chong, Boon, and Pang each grab 200,000 units each. Now there are no more units left. Come Mr Yap. He wants to buy RM200k too but because all the units are held by Ah Cheng, Lee, Chong, Boon, and Pang, so even if he got RM200k, he cannot buy because there's none left.
Now Mr Yap is persistent. He try everyday. He say die die must put!. So one day Pang decide to sell RM100k because he's getting married, need to go honeymoon, so he sold off 100k units, so now there's 100k units in the market. But Ah Cheng have been eyeing the units too. He always leave book with the banker ask them to try RM50k everyday. Ah Cheng managed to grab up 50k units. So poor Mr Yap only managed to grab RM50k.
Understand?
If you had trouble topping up, go affin/ASNB.

Thanks some great explanation. I understood instantly.