Olympus targets 5% camera sales increase this year
By Jack Wong
KUCHING: Olympus (M) Sdn Bhd, which has launched a new range of digital compact cameras with unique features, targets to increase camera sales by 5% to 600,000 pieces for the fiscal year ending March 31, 2007.
Its managing director Tan Tick Boon said the company hoped to boost sales revenue to at least RM90mil during the same period, up from RM82mil last year.
He was confident that this could be achieved with the introduction of more attractive camera models, anticipated better retail sales during the Chinese New Year period and Visit Malaysia Year 2007.
Tan said despite the stiff competition of the digital camera industry, Olympus had recorded a remarkable performance last year, with its market share growing 7% to 20%.
Now ranked among the top three brands in Malaysia, Olympus is eyeing an expanding market share to 30%.
"To help meet our new sales targets, we have allocated 7% of our revenue for advertising and promtion efforts this year, covering a multitude of mediums, like billboards, television commercials, print and on-line advwrtisements,'' he added at the launch of three Olympus lastest digital compact models at the Kuching Hilton on Thursday.
The new models - SP-550UZ, u 770 SW and the all new 7.1 megapixel u 760 - will be unveiled in peninsula Malaysia later.
http://biz.thestar.com.my/news/story.asp?f...12&sec=business
Added on February 11, 2007, 9:44 pmsomeone bought for 1.8k with 1gb xd card...
This post has been edited by lkm51: Feb 11 2007, 09:44 PM