The location has a cool story or it’s a place of educational or historical value.
It has unique architecture or art.
It’s a popular local spot where “locals” gather, but isn’t as well-known outside the community
It’s a tourist spot showcasing local culture or it’s an off-the-path tourist attraction
It’s an adventurous tourist attraction, such as an observatory, lookout tower, or a sign on a mountain peak.
The location connects people to one another, such as a libraries or places of worship