What would you recommend for PC Windows 10 OS to use for data backup software?

Sure there are different strategies such as
multiple versions of your computer backups so you can recover to a previous state

on-site multiple HDD
off-site HDD
cloud storage.
I am specifically interested in the backup software to use for the incremental data once you do the bulk of your data. The maintenance if-you-will. weekly, monthly. I've heard Acronis True Image by some and also that it is a job by others. I want to pay for the software once, not a reoccurring license. Recommendations?
This thread deals with Windows 10 PC OS only.