Never bought the hisense, but I did contemplate getting the 75" (75m5050uwg) which looked pretty good to me. This one has the Hisense ULED designation.
I think the 65m5010uw doesn't. I didn't really pay much attention to the 65" model, but as far as I can recall, it looked okay to me, maybe not as bright at the 75" model. Saw them both at Desa Home Theater kepong, which are selling for cheaper than online prices. (7899 for 75" and probably 3900-ish for 65" if I recall correctly) Last I asked, the 75" model only has limited units left. Didn't ask about the 65" model. Maybe you can go there and look see look see.

Other TV's around that price range that I found to be pretty reasonable/good would be the Panasonic EX600K / FX600k models. You can take a look at Best Denki one utama for those. Selling for 4199 for the EX600k (2017) model, and 54xx for the FX600 (2018) model. Those are using VA panels with gloss finish, so blacks look really black, almost OLED like at first glace, but at the expense of viewing angles. Based on review, they  don't get as bright as some other brands/models.

Others like Samsung and Sony also looked reasonable to me. Sony 65" kd65x7000e is going for 4029. I never really like the LG ones though.