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> In China, hong bao becomes digital, online version of hong bao in China

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TSKampung2005
post Feb 8 2016, 08:02 PM, updated 9y ago

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Techcrunch

http://techcrunch.com/2016/02/08/smartphone-hongbao/

Traditional Red Envelopes Are Going Digital Thanks To China’s Largest Internet Companies
Posted 2 hours ago by Catherine Shu

Getting a fat hongbao, or red envelope, stuffed with crisp new notes is one of the hallmarks of Chinese New Year, which starts today and runs for two weeks. As China’s tech companies build their financial services, they want to convince people that hongbao exchanges can be just as fun when performed through a smartphone.

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This year, the country’s three biggest Internet companies—Baidu, Alibaba, and Tencent—are offering their own version of online red envelopes and dressing up the custom with games and giveaways. Even the Chinese government is latching on to the digitized version of the tradition, giving away a total of 300,000 RMB (about $50,000) through Alipay, Alibaba’s mobile payment service.

Red envelopes are traditionally gifted to children during the holiday, but they can also be given to unmarried adults, elderly relatives, friends, and employees. The companies—which are referred to by the acronym BAT—run competing mobile payment platforms and their red envelope programs may convince people to keep using their mobile wallets even after the holiday is over.

It’s still too early to tell how many people will gift money online this year, but if the past popularity of WeChat’s red envelope service is a fair indicator, smartphone users are eager to try out new twists on a beloved tradition. The messenger—which is owned by Tencent and China’s most popular with 650 million monthly active users—first enabled people to send red envelopes through the app’s WeChat Pay mobile payment service in 2014.

In 2015, the company says WeChat delivered over one billion red envelopes. Then on Jan. 1, 2016 (the start of the Gregorian calendar is also an excuse for red envelope giving in China), more than 2.3 billion red envelopes were sent.

To send gift money on WeChat, users click on a “red envelope” button in the main menu, then chose an amount and enter a gift message. Depositing money into each other’s WeChat Pay accounts is quick and more convenient than withdrawing cash and counting it out into packets, but it lacks the finesse of getting an actual red envelope stuffed with brand new notes.

To make giving money online a little bit more personable, WeChat has come up with a game that randomizes the amount dispersed among your gift recipients and then shows who got the most after everybody opens up their envelope.

Meanwhile, users of Baidu Wallet, which is made by China’s largest search engine developer, got into the action early. Between Jan. 28 and Feb. 8, the company says users sent 4.2 billion red envelopes online containing a total of 300 million RMB (about $45.6 million).
WaCKy-Angel
post Feb 8 2016, 08:03 PM

PeACe~~
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Maybank pun ada
blah2blah
post Feb 8 2016, 08:05 PM

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Fark liddat also can. Rich die those internet company
SUSSpecial Agent
post Feb 8 2016, 08:08 PM

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each time give ang pao,.. need to confirm sms 1st ???
SUSJyunkai
post Feb 8 2016, 08:13 PM

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no feel wan
lorrydriverrocks
post Feb 8 2016, 08:14 PM

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no feel la...no smell of new money notes
SKY233
post Feb 8 2016, 08:17 PM

u x sukak u keluar
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macam ok jer
SUSGrowTentProject
post Feb 8 2016, 08:17 PM

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So how to gip receive when implemented ??

Gong xi fatt chai .. wo de hp/bank acc no is #### ??

Or

Gong xi fatt chai .. scan QR to ang pao me tq ??

This post has been edited by GrowTentProject: Feb 8 2016, 08:18 PM
SUSbananajoe
post Feb 8 2016, 08:19 PM

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nothing can replace that packet Ang pao which keep u guessing how much inside.

the olden days was much fun
ihatemynahs
post Feb 8 2016, 08:26 PM

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How to play ban luck without physical money? unsure.gif
r2t2
post Feb 8 2016, 08:27 PM

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QUOTE(bananajoe @ Feb 8 2016, 08:19 PM)
nothing can replace that packet Ang pao which keep u guessing how much inside.

the olden days was much fun
*
Maybank e-angpow .... can't see the amount (first notification to mobile no.) until collected (after receiving collect code n redeemed it).
SUScocbum4
post Feb 8 2016, 08:47 PM

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Slow
SUSbudakdegilz
post Feb 8 2016, 08:53 PM

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remember to use bitcoin thumbup.gif
vanpersie91
post Feb 8 2016, 09:10 PM

Regular-ly posting shits and stuffs
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Hong bao = ang pao ke..ok now i know
vanpersie91
post Feb 8 2016, 09:13 PM

Regular-ly posting shits and stuffs
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Hong bao = ang pao ke..ok now i know
persona93
post Feb 8 2016, 09:16 PM

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sms ON ANGPAO ke 88888
askingquestion
post Feb 8 2016, 09:46 PM

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QUOTE(vanpersie91 @ Feb 8 2016, 09:13 PM)
Hong bao = ang pao ke..ok now i know
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Cantonese and mandarin
stupiak07
post Feb 8 2016, 09:48 PM

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maybank pun ada, few years ago some other bank also got i think
MR_alien
post Feb 8 2016, 10:09 PM

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QUOTE(WaCKy-Angel @ Feb 8 2016, 08:03 PM)
Maybank pun ada
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+9999
pobox
post Feb 8 2016, 10:16 PM

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Maybank got.

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