To quench the curiosity on MBF S8 37" TV promo, here's a view from me as the first hand owner :

As a HTPC Monitor :
This is so far the best use of this TV for me. Connected via DVI (graphic card) to HDMI (on TV) offers excellent and and flawless picture. For the past 3 months, I have been churning out those 720p HD movies, as well as those 1080p movies which will be nicely scale-down to give you good picture. This is the top notch highlight to me.

As ASTRO receiver.
No can do. Astro probably publish their signal over lower than standard resolution, probably less than 576. So nothing much to say here.

As Analog TV receiver
Not that bad for TV1 --> TV9.

So there you go. I would choose Samsung anytime over Sony, in term of LCD TV. Probably because of the price and quality.