QUOTE(comtruce @ Jan 6 2018, 09:57 PM)
Although I'm not in audit, hopefully my answer can be relevant to your question.
Reputation and prestige is always relative. For example, Bruce Wasserstein and Joseph Parella started as associates in M&A at First Boston Bank before they left to found Wasserstein Parella (probably the biggest name in M&A back in the days). Then Wasserstein joined Lazard and Parella joined Morgan Stanley. They went between highs and lows in terms of reputation, because they know once they get over the idea of "firm prestige", ultimately what matters is the type of work and room for growth you get in the firm you choose.
Myself, I am joining EY Strategy (Performance Improvement) with a starting pay of RM8k. In the world of strategy consulting, Big 4 are considered mid tier. My classmate from LSE will be joining Bain KL with starting pay of RM15k+.
Is his firm more prestigious? For sure! But he will be part of a small and definitely overworked team. I will be joining a fresh team under new leadership. Even my director joined EY from BCG a few months ago (he was the founder of Teach for Malaysia before that). So it's not just about the brand. It's what you can make out of it.
You nailed on your last point which the career progression is highly dependent on how you utilise / maximise the opportunities in front of you. Your background has little bearing in the choices / decisions you make to shape your career.
However, from business experience I think you underestimate the brand prestige or the prestige that carries with it. Let me take Apple and Samsung analogy. I do agree that the first company that you joined won't ultimately determine where you end up but it highly influence your future employer perception. For apple, Steve Jobs successfully market iPhone as the premier smartphone and with strong first-mover advantage, that perception sticks with customers even after many years. Samsung spent much more than apple in marketing to topple apple but with limited success. Brand is very sticky. Just see the crowd waiting in line for every iPhone releases. Brand can also overcome competency. Even a person with average IT knowledge knows apple phone specs is inferior to most android phones. Brand satisfy the need for social recognition. That's why I view even staff that comes from a more prestigious firm but with lesser competency can progress further in career due to widely acceptance of brand recognition. Just look at Eton college for example.
One might argue about fundamentals? Isn't Warren buffet said fundamentals will always win in the long term? He is right but can everyone wait for long term? If I quote professional sport coaches, how many of them are given a long period to achieve results? My view is that career progression should be viewed in long term as everyone is fixated with comparison in short term. For example, how fast one become a manager or VP? Normally this is achievable within 5 to 10 years frame. However most will stop after that where one should ask when you become director, MD or CEOs. Why? Because most burnout. It's not easy to keep working like that for 15, 20 or 25 years.
The relationship between brand and fundamentals? I think fundamentals will carry the person but only if the person endures for a long period (Warren buffet theory). If not brand beats fundamentals most of the time. Brand also gives motivation. For some reason, some people drink Starbucks as they look cooler than San Fransisco?
To share a key difference between audit and consulting. Audit clients are normally recurring hence audit staffs (excluding partners) are just focused on performing the audit. There is almost no pitching skills required. Consulting is different as you need to bid and pitch for most projects. The difference is you can spend 6 months working on the presentation and client can still reject you. Most firm don't earn a single cent from the client until they win the project and delivery. MBBs normally have KPI even for the staff to meet. Normally is 2 years. If the staff fails to meet the minimum project returns (failed to secure client), most are asked to walk away. That's why most consultants in MBB shelf is around 2 years or slightly more. I am not sure big4 is subject to such standard.
This post has been edited by Topace111: Jan 7 2018, 11:03 AM