If you are in the business of recruiting driver prospects, you will want to check this out. That’s right!

According to new data just published by the American Trucking Associations, the turnover rate at large truckload carriers rose one percentage point to an annualized rate of 97% in the third quarter of 2014. ATA Chief Economist Bob Costello says, “Driver turnover, which is a good barometer of the driver market, remains high.”

Have you ever got trouble with driver recruitment when the driver market becomes tighter? A larger numbers of drivers are keen to move about as new jobs and companies focus on making better offers to recruit skilled drivers and keep them in the long-term work. Therefore, today, VMST will show you some tips to recruit and retain talent truck drivers:

1. Recruit

Well, the first thing a driver recruitment strategy requires is a powerful campaign, particularly on the digital side. With the Internet and mobile devices are our fingertips, job seekers and employers can easily meet and stay connected in the online world. Your time and efforts can result in a message that can literally reach thousands in no time!

With so many available tools, it can be hard to gauge the top platforms you should include in your driver recruitment strategy. In order to help, we’ve put together five tips to recruit truck drivers which should be optimized for 2015 driver prospects.

- Social Media
- Search Engine Optimization
- Driver Recruitment Landing Pages
- Pay-Per-Click Campaigns
- Driver Job Boards & Aggregation Sites
Of course, there’s much more we could go into driver recruitment advertising, but let’s switch gears to retention. After all, using the latest and greatest advertising techniques to hire new truck drivers is all for nothing if they leave your company shortly after!

2.Retain

Beyond the obvious factors that influence driver turnover like schedules, home time and pay, drivers can be kept around by the simple things. Our biggest suggestion: treat your driver’s right. With so many carriers competing for a limited pool of skilled drivers, you can set yourself apart from the pack by excelling in employee satisfaction.

---> Here are the best 3 ways to retain truck drivers:

- Respect them.
- Communicate with them.
- Show your appreciation.

If you combine effective recruitment advertising with top-notch driver satisfaction, you’ve put together a perfect recipe to recruit truck drivers and retain them!

Ready to master your truck driver recruitment? Contact [url=http://vnmanpower.com]</a>Vietnam Manpower Service and Trading JSC here to ask about our services.

Source: http://vnmanpower.com/en/transportation-worker-os11.html

This post has been edited by vnrecruitment: Nov 2 2015, 03:42 PM


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