If u check the garage sales for used very very old GPU, those >5yrs old type

usually u see more brands like Asus, Gigabyte, Galaxy, zotac still selling and working

u wont see MSI, leadtek, sapphire, infact MSI is the least common.

All that can tells u how reliable a brand is.

I have good experience with Gigabyte & Galaxy. Their GPU can last quite long. Gigabyte particular last easily 5yrs without problems.

Another tip is if u are getting a GPU with long PCB(printed circuit board), it is highly recommend u get those with a backplate on, so to prevent card wrapping. Card wrapping is bad in long time will kill GPU.

Another tip = Stay away from reference GPU. They are unreliable no matter what brand u get.