I also hope to get insider's new.
Here is what I guess (my opinion only, no need to agree)
1) Market opportunity
After Leisure Mall (LM) cinema and for the past 20 years, GSC has expanded its business almost every where in KV but not Cheras.
The nearest GSC to LM, are MV and BTS. With only 4 halls and its "status quo" facility(seat layout, flat-slope floor, screen up), LM is considered not on par with other GSC cinemas (stair-ed floor seats, Dolby Atmos, THX).
Most new cinemas are with 8-13 halls nowadays. Can 4 halls still cope for the market?
All the cinemas quoted in this post are non-GSC brands.
2) Competition or Complementary
If a non-GSC cinema is to operate at EKC, it is a direct competitor to GSC Leisure Mall(LM)
With only 4 halls and current facility, can GSC compete with other brands within this MRT station?
Will patrons prefer a newer EKC cinema in walking distance?
On the other hand, if GSC enters EKC, the business can be operated like siblings complementing each other.
I quoted these GSC siblings examples several times eg, MV/Gardens and BTS/Pavilion. Each cinema are complementing the other.
Perhaps GSC can operate in the same way while GSC EKC in higher tier/better facility.
Likewise, if GSC LM tickets are fully sold, people can walk to EKC for tickets, and vice versa.
3) MRT factors
People from a few stations away, towards Kajang direction (I know Kajang and Cheras Selatan have cinemas), eg, Cheras 9-11 miles, will have more choice of cinemas besides TGV.
In fact, LM/EKC it is just one MRT station away from Cheras Sentral.
Looking at cinemas in a new upcoming mall at Cheras, (Cheras Senratl-TGV, Velocity-TGV) EKC is the last available slot.
I do not know if GSC is considering the above factors. But I hope they get to read this forum.
In fact, if they came to to the nego stage(regardless if the deal is closed/sealed), GSC has at least trying its best to look for Cheras opportunity.
MV is standard GSC cinema + gold class.
garden is GSC signature cinema a standard 1 ticket can up to rm50+ above.
2 tikets cincincaicai above RM100++ (for standard movie without 3D some more) only better spacious seat.