Good to know that. I actually rarely log into this forum, but once I read about this on FB, immediately logged in here for more info.
On the same note, I don't expect this 5% weekend rebate to really last since it does not make economic sense to Maybank. From each transaction, they are only getting 3.25% from retailers.

Based on statistical data, approximately 50% of card holders make the full payment every month. Only about 20% will make the minimum payment (this is where the bank will get interest from the cardholders).

Assuming the 50% group who makes prompt payment squeezes this 5% weekend rebate to the max, with not much additional spending (average monthly bill is RM3k), Maybank will be just about neutral from serving this large group of card members. That's a lot of money to serve this group in terms of operations and marcom materials, not to mention all the financial cost that is involved (interest free period).

Just saying, that sooner or later, this 5% weekend rebate will collapse unless the ecosystem can support it. Perhaps more card members that will default on the other side so that they can make more money? LOL

My gut feel that it will be cancelled, just that not all line of communications have been told of this latest development, thus, the different replies from some parties.

Oh well, of all my weekend spending for the 5%, I think less than 10% is on dining...LOL
It's always TNGo top up, petrol, groceries and bill payments to cross the RM1k mark.

Technically speaking, there is nothing wrong with their current claim of the 5% weekend rebate as it is still valid. Can still continue putting it on their website and other marcom material to attract people. They can advertise it up until 31st July 2015.

At the end of the day, it's the P&L that matters. No point having large customer base but not making much money or worse still, running at a lost. Better to have higher profitability even though it might mean a small customer base.

Not just for banking, but other industries too, premium memberships for retailers or service providers. It's really about the bottom line.
Just my 2 cents.