If each episode can provide content that lasts as one full game then likely will be full priced. Question is how to compare? God of war lasts 10 hrs or less and full price. FF series lasts 50+ hrs also full price.

Don't worry too much bout price and the fact they call it episode just makes us thinks it's a short game. Case in point Last of Us Part 1 is full price but actually only part of a game since it's called part 1 (part 2 just announced. )

Well for one I agree with the episodic release.

But... the movie and the spin-off games were not even written originally. Squeenix just pulled those content out of their ass because they saw how deep that gold mine was for the franchise.

And let's face it.. the movie, plot wise - sucked.
Crisis Core was pretty decent, I'll give them that. But Dirge of Ceberus? What's the point of that game anyways? Because fangirls wanted more of Vincent? And those mobile games.. uh, what?

especially when zack...     
man every time i think back when i see that hp bar and he still moving...   

when you reached the climax (probably ariel got killed by sephiroth) then .. to be continued in ep2
  then wait another few months