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 Standalone Cameras Dying, Can the market be saved?

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TSTechAddict2012
post Mar 30 2015, 04:42 PM, updated 11y ago

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As above. The latest figures by CIPA, the Camera Imaging Photography Association which covers all Japanese camera makers, reported a huge drop in sales for two years in a row. Camera shops are suffering from reduced sales. The Asian market dropped by 67% (if you minus China and India).

With shops catering to DSLR seemingly on the end of their life soon, just wondering if you will still upgrade your DSLR/mirrorless cameras regularly? Read more on the article below. Appreciate your thoughts!

http://www.techgarage.my/the-iphone-killed-the-camera-lah/
TSTechAddict2012
post Mar 30 2015, 06:20 PM

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QUOTE(aaronpang @ Mar 30 2015, 04:51 PM)
I'm using film camera...  sweat.gif
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Ah, what happened? Not planning to follow the DSLR trend anymore ke?


QUOTE(zstan @ Mar 30 2015, 05:22 PM)
I ditched my DSLR for RX100
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Sigh, it tells a lot when Sony comes out with innovative products that we photographers dream of, while Canikon (Canon-Nikon) continues to pump out things that we don't really need. While most pros need a DSLR or a mirrorless, the massive drop in sales shows that for the majority of us, we don't need
1) More megapixels - who needs 50mp?
2) More ISO - Isn't 25600 enough? Who needs 204k? Or 512k? =.=

The worse thing camera manufacturers don't understand is, most of us shoot and put it on Facebook/Instagram with image dimensions at 0.4 megapixels at most.


QUOTE(maraippo @ Mar 30 2015, 05:33 PM)
yayyy...dslr will drop prices soon. can start new hobby when every poser out there die out to other stuff. the one left will be the passionate people smile.gif
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Not really. If you read Nikon's financial report (they're more transparent because cameras represents 80% of Nikon's business, as compared to Canon's 25%), Nikon's trying to survive by
1) increasing prices on cameras and lenses
2) reducing costs

As such, they plan to mass build certain components and reuse them for a few years in even upcoming models. Of course, they'll throw in....more megapixels
TSTechAddict2012
post Mar 30 2015, 09:36 PM

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QUOTE(treblecase @ Mar 30 2015, 08:52 PM)
If those huge billboard by Apple can proclaim that the photo on that billboard itself was taken using an iPhone, that's when you know it's sunset for DSLR/standalone cameras.

user posted image
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Indeed. It is interesting to note the following

1) Steve Jobs initially wanted to launch the iCamera, a standalone camera before going with the iPhone. If he had launched the camera first, Canon, Nikon and the rest wouldn't be in business by now, while Nokia & Blackberry would still be churning out mediocre, user unfriendly handphones with slight increases in screen resolution and processor speed. Just like how Canikon is doing right now

2) Some camera shops seems to be doing really badly. One based in Sg Wang Plaza committed suicide last year (came out in the chinese newspaper). Still, they don't downsize to save costs in order to fight another day.

3) Sony supplies camera sensors to virtually all camera manufacturers except for Canon. They also supply majority of all sensors for automotive and smart phones. Their latest report is that they expect the standalone camera market (DSLR, mirrorless, Point & shoot) to further decrease 30% year on year for the next two years.

Thus
Total cameras shipped in 2012 = 120 million
Expected total cameras shipped in 2016 = 8 million (all camera types)

In four years, the camera industry would have dropped to only 6.7% of its original figure.

Hmm, what would camera shops need to do in order to survive? any thoughts?

This post has been edited by TechAddict2012: Mar 31 2015, 06:14 PM
TSTechAddict2012
post Mar 30 2015, 09:53 PM

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QUOTE(treblecase @ Mar 30 2015, 09:45 PM)
There's nothing much they can do. Either diversify or change or shutdown according to market demands. Most people will almost always have a phone in hand but not so a standalone camera (compacts or otherwise). In the end, standalone cameras would just occupy a niche position in the market. Just like turn tables as opposed to CD players (those are also going obsolete).
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Sigh. It was a few good years in the camera industry back then. After all, at one time people were lining up to even buy second hand lenses at Pudu Plaza before YL's shop opens. Now, the situation looks really quiet...

Looking back with nostalgia. sad.gif
TSTechAddict2012
post Mar 30 2015, 10:05 PM

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QUOTE(treblecase @ Mar 30 2015, 09:59 PM)
Well, IMHO, the camera phone still has limitation if compared to an advanced compact. Image quality wise, camera phone is equivalent if not better than most compacts. One day, when camera phones break the limitations it has now, it's kudos to standalone cameras. I think, DSLR may still survive but it won't be the first thing that comes to people's mind when it comes to camera. As I said, a niche market.
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Indeed. It'll go down to a really niche market. However, if smart phones keep getting better, camera shops might really go bankrupt. Think about it, some of our popular camera shops were paying minimal rent when the camera trend picked up in 2005 onwards. Plus, camera industry was growing at 50% year on year.

Basically, you can be doing the wrong strategy and still see your shop grow leaps and bounds. But most camera shops have some problems now

1) Camera industry will shrink to 10% of whatever there was by 2016 (Asia minus China & India). But most of our camera shops gambled and took expensive leases with expectation for the business to keep growing.

2) 67% of camera users are found to be above 40 in 2014. The amount will grow to above 70+% by 2016. With a rapidly ageing community of users that don't upgrade, how can camera shops survive?
TSTechAddict2012
post Mar 31 2015, 02:13 PM

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QUOTE(aaronpang @ Mar 31 2015, 10:05 AM)
Yup never bothered with the megapixels arms race, also automation meant I'm not taking photos. its the camera. 

It became very obvious when shooting with manual film camera's half my pictures exposure are off  doh.gif

DSLR camera's strength is their lenses.

Frankly give up on P&S that market is owned by the phone camera's. Obvious look at how standalone MP3 players have all gone extinct.
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Indeed. Actually, all we need are the trinity lenses.
1) Ultrawide
2) Standard walkabout
3) Telephoto zoom

However, with Google's Project Ara already going through beta testing, it'll come a time very soon when you can mount lenses on the back of your phone. Heck, you can even swap processors and broken screens easily. You can apply for a Project Ara phone if you're a developer smile.gif

Read more below

http://www.techgarage.my/introducing-modular-smart-phones/

Also, Apple has patents for dual lenses, instead of a standard one. I bet we'll see an ultra wide and a 50mm equivalent on the iPhone.

QUOTE(jchue73 @ Mar 31 2015, 11:46 AM)
Yup.
Yes, mediocre PnS like mediocre MP3 players suffer because of smartphones. But when people want something better than mediocre, then PnS like Sony RX100 MkIII / RX1R or MP3 players like Astell & Kern's Ak240 / Sony NWZ-ZX2 still have their niche.

But coming back on topic, the day that smartphone cameras would match the focusing and capture speed of DSLRs, I'll switch.  biggrin.gif But smartphones are getting there already. Nightshots on my Note 4 are damn impressive even for holiday photos not to mention my favourite panoramic function that's just super easy to take wide angle shots.
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Ah, it might never, as DSLR makers will keep pushing focusing speed and megapixels. After all, these are what newspapers and pro photogs need. However there's a few problems to consider

1) Media companies like the Star and Utusan, never buy from a shop. Rather, they get their stocks from Nikon/Canon directly and then contra via ads
2) In terms of image quality, the Nokia Lumia 1020 out resolved a high end Nikon full frame in a test two years back. The iPhone 4s improved so much that if you saw the trends, the rise of the 4s saw the drop in camera sales
3) Not everyone needs a DSLR.

The very interesting fact is this. Most of us moved to the DSLR, because we were frustrated with the state of point and shoot cameras, no? with our P&S cameras back then, focusing was bad, flash was always overcompensated and it was hard to take good shots.

Then I found out that Canikon were skimping on sensors for P&S, as they did not have a viable competitors. Thus they can slap el-cheapo sensors on the back on a P&S, better sensors and processors on the high end powershot series and then their best on DSLRs.

And it worked like a charm as they sold 120 million back in 2012 [1]. But with the iPhone pushing the barriers of smart phone photography, suddenly people had a device they could compare to. And it's easy to tell that Canikon was giving us inferior sensors with saying stuff that small sensors can't perform. That becomes untrue when you take into consideration the performance of the iPhone 4s, iPhone 5, iPhone 5s and now the iPhone 6.

The 5s superseded even the Canon 30D, a prosumer DSLR in terms of performance! smile.gif What happens the next two years would be interesting

1) Would camera manufacturers change strategy? Would we see Android on DSLRs with 3G?
2) Would they go bankrupt? Nikon's shares dropped from 2500 yen (20 USD) to 1500 yen (12 USD) in the last 2 years
3) Can camera shops adapt? Most of them are reluctant to embrace smart phones, because that's really a cut throat world


[1] - http://www.cipa.jp/stats/documents/common/cr300.pdf
TSTechAddict2012
post Mar 31 2015, 04:55 PM

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QUOTE(0300078 @ Mar 31 2015, 04:30 PM)
If u went on any vacation this year u will notice, 80% travellers use a smartphone as a camera. 5% using PNS, and the remaining will be m43 or DSLR.

80% does not require a camera that can shoot a photo that can be print out at the size of a billboard hell they just upload to facebook.

so what do think of the market. the trend would be software manipulation on the raw photo could satisfy most ppl and also bokeh effects could be perfect in future software interaction. U don't need big sensor for that bokeh effect anymore (there are already working on it).

So pro tat make money through their photo will continue to use Fullframe or even medium format. The rest of the world will use smartphone instead of big chunky cameras, excluding few hobbyists (this ppl exist Becoz they like photography but don't expect them to be a lot Maybe just like the amount of ppl that like to go watch operas or fishing it ant gonna become mainstream)
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my goodness, 80% of travellers don't carry their DSLR / mirrorless / interchangeable lens cameras? That's why Canikon should've released quality p&s instead of giving us crappy ones for years sad.gif
TSTechAddict2012
post Mar 31 2015, 06:21 PM

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QUOTE(aaronpang @ Mar 31 2015, 10:05 AM)
Frankly give up on P&S that market is owned by the phone camera's. Obvious look at how standalone MP3 players have all gone extinct.
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Actually, it is very interesting. In an interview in 2013 (I think on Bloomberg or Petapixel), Nikon's boss said that they expected P&S market to drop by a few percent, while DSLR to continue its upward trajectory by 17%.

Meaning, they expected DSLR sales (which is lucrative) to grow, while they were willing to give up some sales to the smart phone threat.

However, that didn't go as expected, as smartphone cameras, led by Apple's iPhone charge continue to improve leaps and bounds, crippling not only their P&S sales but also their lucrative DSLR business.

Interestingly also, with so many quarters of negative performance, Nikon then went on to divest unto medical equipments. =.=


Seems like they know that the standalone camera market might not just go through a tough time, but risk going under
TSTechAddict2012
post Apr 1 2015, 06:24 PM

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QUOTE(Decky @ Mar 31 2015, 11:00 PM)
I think the biggest issue with the standalone camera market is that the technology seems to have stagnated; there really aren't huge upgrades in newer models.

Mirrorless models are at least making some progress with creative use of wifi features, better camera designs (Fuji X100 series for example), 5-axis stabilization and quality lens choices. But in the DSLR market, I really don't see significant improvements being made.

I do think lenses like Sigma's 35mm and 50mm ART, with its price and performance, would attract *some* people back into the FF DSLR market, but I don't think it'll be enough.
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Indeed, but mirrorless sales has been stagnant while DSLR sales has plunged. Furthermore, majority of ILC (interchangeable lens cameras) are people above 40 (67%), men (80%). And this crowd will get older soon with much lesser spending power.

TL;DR - most mirrorless sales came from people migrating out of DSLR. However the camera trend seems to be dying with the users of the generation (above 40)

 

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