Hi iloveaeach, this company is started by some of my university friends with food technology background. It is quite a new company so the brand is new. Their products is pretty good as the whey protein is from New Zealand. I personally had tried the pure whey sample, taste not bad, like infant milk, far better than US milk. Not hard sell though, LOL

This Purefit Whey is 100% pure Whey Protein Concentrate, therefore its taste will be quite bland/tasteless as it do not contains any sugar, flavour etc.
Will be great for people that look for natural protein like me.

You need to mix with other drinks eg milo or milk or fruit juice if you want a good taste.
But personally I just took its bland taste (as least it is better than chicken breast, LOL) as I do not like the sweeteners aftertaste in all those flavoured whey.

You can try to get free sample from the website: www.purefit.my

Haha actually this brand is owned by one of my gym friend lah...
He has connection with one of the top dairy supplier therefore can do this business.

I have used this powder for few months lor and gain some lean muscles but not belly, hehe.
Coz normally mass gainer has quick results but will cause fat belly too, this pure whey protein concentrate wouldn't.

He is selling quite cheap lah so why don't you give it a try.
I think you can personally ask Certificate of Analysis from him through the website if you still have doubts.

Anyway up to you to believe me or not, LOL