1. Creative sucks
I bought their so-called cheap SoundBlaster card , and it comes with bloatware. I think the Player also comes with bloatware and crapwares that I dont need. I dont use WMA [you call WMA a format...A pure-rip off of MP3....].
Their buttons , ewww....it looks soo cheap

2. Mac Support
iPod and Mac , they bond together. You can do thousands of things. Use it as a HDD , even use it as a 'spare hard disk'. Thats the beauty of it

3. Solid Design
Anyone tried dropping the CREATIVE Zune or MP3 Player 50x. With iPod , I know its safe , I have even seen a video on that...

Other then that , an iPod is an iPod

Well , I do agree that Creative has its own 'kicks as well'. But the overall layout puts people down. and I am a strong supporter of iPod ,because it just works.