HI Guys, I just bought TH43E410K recently and the adaptive backlight dimming is really really annoying.
Is there a way to turn the feature off. I have been searching the menu for hours but couldn't find the option.
Internet guide advice to turn off C.A.T.S but my menu doesn't have this option.
I called the service center but it seems like not much help from there.
Please help

I have been searching for hours but I couldn't find Auto Gain Control anywhere in the menu.
Here's the screen shot of the menu.

It is constantly adjusting the brightness making it extremely annoying when watching movie or playing games.

No enable advance feature. I was hoping Panasonic Sales and Service can answer me but I doubt they can help. The first advice they gave me is to turn the backlight to 0

Where's the sensor? Worth it if it works.

Yea I have research and local dimming work completely different from back light dimming.

The menu is extremely limited and I have spent hours searching how to turn off the adaptive control.
My only hope is Panasonic have this secret menu in the TV where u can turn off adaptive backlight.

Else I'm gonna sell the TV and start a campaign to boycott Panasonic TV

Standard setting makes the colors look horrible. But the brightness level doesn't shifts as much in standard mode.

Only true cinema mode retains the original colors from the source. I don't understand why manufactures setup their display like this.

Oh, I don't have any 4k content and I'm using the old PS4. Nothing in my house supports 4K.

I specifically wanted an non-smart, non 4k TV. What is most important to me is the panel and top priority is IPS panel.
I value accurate color reproduction above anything else

That's why I chose this TV. It is the only one I research that advertise itself for using IPS Panel at this price point.
I see Adaptive Backlight Dimming advertise as well but I don't know what that is. I thought it's some kind of marketing gimmick.

I've searched and couldn't find any new firmware for my TV.

Maybe yours is the local dimming instead of global dimming like mine.

Haha I tried there, and nope it's not working.
Nothing I do works 😭

Well be careful of adaptive backlight dimming. Make sure the feature can be turned off in case u don't like it.

I have already clarify this with Panasonic Sales and Service and they confirmed my model, TH43E410K doesn't have the option to turn off adaptive dimming and there are no firmware available to disable it.

Nvm though I've sold the TV.
Great TV, ruined by 1 stupid feature 😅

Let thus be a lesson to all. BEWARE OF ADAPTIVE DIMMING!!!

Haha haven't decide yet, still looking.
Will probably get a 32" monitor though.