This is what happens when people get mis-leaded to think that the Investment Linked Policy (ILP) is for Investments instead of for protection.

Insurance has and always will be for its protection values, never for investments even if it is ILP.

Whenever anyone buys an insurance product, it is associated with the coverage (sum insured). The coverage given is not free and comes with insurance charges.

Here is the bummer, the insurance charges will go up as you get older (even the fund management charges as the fund grows).

If you are looking for investments, or even force savings, find a product that has the least charges (or better none ).

There are many that says continue the plan since already bought for 3 years

3 years cutting loss isn't that bad as compared to having to pay for 9 years and only able to 'break even' after 20 years.

Take note of the word 'break even', not even making money yet. The reason why any insurance product needs at least 20 years to break even is due to the high initial charges (agent commission, admin charges, fund charges, et cetra).

Promised higher return? If there is such a thing as promise it will not be call an investment. No pun intended.