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> McDonalds Give Free Apple Pies To Those In Line, For IPhone 6 @ New York & Chicago

ironmaid89
post Sep 20 2014, 01:55 PM, updated 4y ago

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Even McDonald's wants a bite of the new Apple iPhone PR hype.

The world's largest fast-food chain had employees up at the crack of dawn on Friday morning, passing out McDonald's apple slices and, yes, McDonald's baked apple pies, to tired and hungry customers who had waited hours in long lines outside Apple stores in New York and Chicago for the widely anticipated release of the iPhone 6 and iPhone 6 Plus.

The promotions generally ended about the time the stores opened around 8 a.m. local time

Call it piggyback PR. Sure some other, smaller companies also were out there trying to bask in Apple's PR glow, too, but not many other multibillion-dollar brands. But McDonald's isn't just in it for some rub-off publicity around the new iPhones. It's got another legitimate reason: more business.

McDonald's was one of the first retailers, along with Whole Foods and Panera Bread, to agree to accept Apple Pay -- the new mobile payment system that works with the new iPhones and Apple Watch. It works by customers keeping a finger on the iPhones 6's Touch ID and holding their devices near a special reader to pay for a meal inside at counters or at drive-thrus.

Even then, it was a PR bonanza for McDonald's early Friday. "It was just a lot of fun to interact with the crowd," says McDonald's spokeswoman Rebecca Hary, who was helping to pass out apple pies to folks who had spent the night in line. "They'd been waiting in line so long, they were sure glad to see us."


All morning, McDonald's publicists also tweeted out photos with punchy captions of line-waiters eagerly embracing the freebie food. A photo of consumers happily holding up their McDonald's apple pies came along with the caption,"You know what they say, smile with your pies."

For McDonald's, whose same-store sales have been heading south and which hasn't had a lot of positive PR lately, the move was brilliant, one public relations expert said.

"Sure, it's unusual for one multibillion-dollar conglomerate to piggy-back on another brand," says Ronn Torossian, CEO of 5W Public Relations. "But what other brand besides Apple can get people sleeping in the streets in cities throughout the world?"

For several hours, until the stores opened, McDonald's employees also passed out other souvenirs, including sunglasses and T-shirts, "to build excitement about Apple Pay soon being available at our restaurants," Hary says. The new service will begin in mid-October.

In the meantime, Torossian says, other marketers need to pay closer attention. "If I was Burger King, I'd take on McDonald's in the street right now."
SOS

This post has been edited by ironmaid89: Sep 20 2014, 02:01 PM
MR_alien
post Sep 20 2014, 01:57 PM

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inb4 if in mareshia
rainy~days
post Sep 20 2014, 01:58 PM

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NY & Chicago... look at all those china iphone scalper...
spoil_
post Sep 20 2014, 01:58 PM

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Apple pie is like $1 for 2. Hmm
dadurtyz
post Sep 20 2014, 01:59 PM

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Mcdonalds and ifag tak dpt di pisahkan,

Back of apple pie carton write "come visit us! Free WIFI!"
king_shazman
post Sep 20 2014, 02:00 PM

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No matter where, those face will be in the line..
kamfoo
post Sep 20 2014, 02:00 PM

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is it new york or china...
TreyLey
post Sep 20 2014, 02:00 PM

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All i see is prc fag..did they push each other and shout ?
TOMEI-R
post Sep 20 2014, 02:02 PM

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QUOTE(rainy~days @ Sep 20 2014, 01:58 PM)
NY & Chicago... look at all those china iphone scalper...
*
shakehead.gif

Cant blame them either, some stupid fags are paying Rm2k more just to get it.

I-Scalpers. laugh.gif
ComradeZ
post Sep 20 2014, 02:02 PM

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QUOTE(MR_alien @ Sep 20 2014, 01:57 PM)
inb4 if in mareshia
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dont worry Ramly Burger will provide laugh.gif
Proton Supir-ma S
post Sep 20 2014, 02:33 PM

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They probably gave those expired ones. Save money from paying the trash collector.
alfredlck
post Sep 20 2014, 02:39 PM

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Why no ang mo in the picture one?


red streak
post Sep 20 2014, 02:56 PM

Doto 2 Pinoy Slayer
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QUOTE(TOMEI-R @ Sep 20 2014, 02:02 PM)
shakehead.gif

Cant blame them either, some stupid fags are paying Rm2k more just to get it.

I-Scalpers.  laugh.gif
*
DirectD is also scalping like a mofo. brows.gif
Coldf3ar
post Sep 20 2014, 03:03 PM

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Chicago/NY? Sure o not
amon_meiz
post Sep 20 2014, 03:07 PM

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doesnt look like ny
Artic Monkeys
post Sep 20 2014, 03:08 PM

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Boikot la gileeeeeeee
thelightside
post Sep 20 2014, 03:12 PM

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Apple is becoming chinaman pong liao....good for serow senior laugh.gif
chanti-sama
post Sep 20 2014, 03:15 PM

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Wat happen to boikot mcd gaza...?
nearlee
post Sep 20 2014, 03:16 PM

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mcd + iphone = massive butthurt in /k



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