McDonalds Give Free Apple Pies To Those In Line, For IPhone 6 @ New York & Chicago
McDonalds Give Free Apple Pies To Those In Line, For IPhone 6 @ New York & Chicago
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Sep 20 2014, 01:55 PM, updated 10y ago
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#1
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Newbie
3 posts Joined: Aug 2012 |
Even McDonald's wants a bite of the new Apple iPhone PR hype. The world's largest fast-food chain had employees up at the crack of dawn on Friday morning, passing out McDonald's apple slices and, yes, McDonald's baked apple pies, to tired and hungry customers who had waited hours in long lines outside Apple stores in New York and Chicago for the widely anticipated release of the iPhone 6 and iPhone 6 Plus. The promotions generally ended about the time the stores opened around 8 a.m. local time Call it piggyback PR. Sure some other, smaller companies also were out there trying to bask in Apple's PR glow, too, but not many other multibillion-dollar brands. But McDonald's isn't just in it for some rub-off publicity around the new iPhones. It's got another legitimate reason: more business. McDonald's was one of the first retailers, along with Whole Foods and Panera Bread, to agree to accept Apple Pay -- the new mobile payment system that works with the new iPhones and Apple Watch. It works by customers keeping a finger on the iPhones 6's Touch ID and holding their devices near a special reader to pay for a meal inside at counters or at drive-thrus. Even then, it was a PR bonanza for McDonald's early Friday. "It was just a lot of fun to interact with the crowd," says McDonald's spokeswoman Rebecca Hary, who was helping to pass out apple pies to folks who had spent the night in line. "They'd been waiting in line so long, they were sure glad to see us." All morning, McDonald's publicists also tweeted out photos with punchy captions of line-waiters eagerly embracing the freebie food. A photo of consumers happily holding up their McDonald's apple pies came along with the caption,"You know what they say, smile with your pies." For McDonald's, whose same-store sales have been heading south and which hasn't had a lot of positive PR lately, the move was brilliant, one public relations expert said. "Sure, it's unusual for one multibillion-dollar conglomerate to piggy-back on another brand," says Ronn Torossian, CEO of 5W Public Relations. "But what other brand besides Apple can get people sleeping in the streets in cities throughout the world?" For several hours, until the stores opened, McDonald's employees also passed out other souvenirs, including sunglasses and T-shirts, "to build excitement about Apple Pay soon being available at our restaurants," Hary says. The new service will begin in mid-October. In the meantime, Torossian says, other marketers need to pay closer attention. "If I was Burger King, I'd take on McDonald's in the street right now." SOS This post has been edited by ironmaid89: Sep 20 2014, 02:01 PM |
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Sep 20 2014, 01:57 PM
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#2
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Senior Member
3,300 posts Joined: Oct 2007 From: everywhere in sabah |
inb4 if in mareshia
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Sep 20 2014, 01:58 PM
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#3
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Junior Member
296 posts Joined: Feb 2005 From: Kud Wafter |
NY & Chicago... look at all those china iphone scalper...
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Sep 20 2014, 01:58 PM
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#4
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Senior Member
687 posts Joined: Jan 2003 From: S Van Buren St, IA |
Apple pie is like $1 for 2. Hmm
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Sep 20 2014, 01:59 PM
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#5
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Senior Member
658 posts Joined: May 2006 From: Melaka |
Mcdonalds and ifag tak dpt di pisahkan,
Back of apple pie carton write "come visit us! Free WIFI!" |
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Sep 20 2014, 02:00 PM
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#6
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Newbie
3 posts Joined: Jun 2006 |
No matter where, those face will be in the line..
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Sep 20 2014, 02:00 PM
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#7
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Junior Member
793 posts Joined: Nov 2010 |
is it new york or china... |
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Sep 20 2014, 02:00 PM
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#8
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Junior Member
364 posts Joined: Mar 2011 From: REPUBLIC OF SARAWAK (ROSK) |
All i see is prc fag..did they push each other and shout ?
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Sep 20 2014, 02:02 PM
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#9
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All Stars
23,591 posts Joined: Mar 2007 From: Kuala Lumpur |
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Sep 20 2014, 02:02 PM
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Senior Member
1,460 posts Joined: May 2007 From: Shah Alam |
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Sep 20 2014, 02:33 PM
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Newbie
3 posts Joined: Aug 2013 |
They probably gave those expired ones. Save money from paying the trash collector.
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Sep 20 2014, 02:39 PM
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Junior Member
44 posts Joined: Oct 2008 |
Why no ang mo in the picture one?
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Sep 20 2014, 02:56 PM
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Senior Member
1,482 posts Joined: Feb 2006 |
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Sep 20 2014, 03:03 PM
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Junior Member
496 posts Joined: Jul 2008 |
Chicago/NY? Sure o not
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Sep 20 2014, 03:07 PM
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Senior Member
686 posts Joined: Jan 2009 |
doesnt look like ny
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Sep 20 2014, 03:08 PM
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Junior Member
82 posts Joined: Nov 2009 |
Boikot la gileeeeeeee
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Sep 20 2014, 03:12 PM
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Senior Member
1,824 posts Joined: Mar 2012 From: troll la la |
Apple is becoming chinaman pong liao....good for serow senior
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Sep 20 2014, 03:15 PM
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Senior Member
709 posts Joined: Jan 2003 From: In the backyard. Up to no good! |
Wat happen to boikot mcd gaza...?
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Sep 20 2014, 03:16 PM
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Junior Member
105 posts Joined: May 2009 From: iNearly |
mcd + iphone = massive butthurt in /k |
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