Will proton delay lagi launch until ANCAP rating out so save face?
Apparently Proton lied about ANCAP 5 star, ANCAP ask proton to remove ancap result
Apparently Proton lied about ANCAP 5 star, ANCAP ask proton to remove ancap result
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Sep 7 2014, 09:33 PM
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#1
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Will proton delay lagi launch until ANCAP rating out so save face?
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Sep 7 2014, 09:48 PM
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#2
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Sep 7 2014, 09:55 PM
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#3
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QUOTE(ichi_24 @ Sep 7 2014, 09:50 PM) Got it. Official testing results need to come from the horses' mouth right? Mkting team jumped the gun and the jargons Tested but not rated lost in translation.But honestly, any advertising related material regarding any major product launch always go though management approval. And from my experience, nothing gets passed CEO, CFO, COO etc, even the smallest details will never be overlooked. |
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Sep 8 2014, 12:29 PM
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QUOTE(cksiah @ Sep 8 2014, 09:08 AM) quite convenient to blame the marketing team if something goes wrong. I believe sometimes (most of the time) it is communication error where information get's lost in translation between marketing team and advertising agency. They didnt make it up, info was there. Just that they should've known since this is not the first time doing this that NCAP and ASEAN NCAP is different things. Maybe someone overlooked this 'small' detail. But product havent launch yet and officially the materials we see are all leaked no? SO I guess they still have time to change before release?but normally marketing get the information from the sales/tech team. they just do the design. plus all these are proof read before releasing to the media. so unless u tell me the marketing team in proton is special that they can just anyhow make up something and release it right away after they created the advertisement, i guess this was deliberate. a case of over eagerness from proton. |
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