Apple's photo only looks good on that small screen, if you blow it on a big screen (e.g. a full HD monitor) u would notice it's not as good. The only manufacturer that beats apple with photo images is Sony with the Z2 / Z2C, seriously, if you show people pictures taken with the Z2 and iphone 5s on a FHD monitor, they always thinks the better pictures are from the 5s but 80% of the time they are wrong