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> Official XiaoMi Live Discussion Thread in LYN V2, Today 10k Redmi Note & Pb! R U ready?!

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SUSMNet
post Jul 28 2014, 01:08 PM

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2moro got sell?
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post Jul 29 2014, 12:04 PM

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who 1 power bank?
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post Jul 29 2014, 12:07 PM

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why so easy get xiaomi power bank now day?
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post Jul 29 2014, 12:10 PM

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rm20 ok cod now
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post Jul 29 2014, 12:12 PM

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QUOTE(ry8128 @ Jul 29 2014, 12:12 PM)
Who wan 10400 power bank, let me know.. Sell u at cost price: RM36.. Cos I need 1 nia, so 1 more is extra..

Condition: COD only, and u come to my house..
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where ur house
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post Jul 29 2014, 12:40 PM

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*Unpaid orders will be deleted automatically after 12 hours

If I cancel my order now ppl still can buy?
SUSMNet
post Jul 29 2014, 08:27 PM

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QUOTE(Anonymous34 @ Jul 29 2014, 08:08 PM)
but 5 powerbanks not enough leh. i almost got all the colours liao. want to put them in case and take a pic.
friend nego kaw kaw until I have no profit.
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How to chose color?
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post Jul 29 2014, 08:41 PM

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i dont think can chose color
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post Jul 29 2014, 09:30 PM

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i'm still no checkout

http://www.igreklik.com/slike/images/75449...09026325298.jpg

user posted image
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post Jul 29 2014, 10:03 PM

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Why sell the 10400mAh Mi Power Bank at only RM 36?

So, are the Mi Power Banks a gimmick? Not so. It’s in fact a very brilliant piece of marketing strategy from Xiaomi. Even during their early days of marketing promotion, Xiaomi’s co-founder, Mr. Li Wanqiang was asked on how much they should sell a can of coke. And he replied, ““If we do it, we do it fierce. Make it 0.1 yuan!”
In the same way, selling Xiaomi’s 10400mAh power banks at RM 36 is really “fierce”. And no doubt, they definitely sold out their fifteen thousand units of Mi Power Bank within a few hours, just like how their flagship Mi 3 quad core smart phone, going for USD 300, sold out within minutes of introduction.

Would Xiaomi’s fierceness cause them to continue selling their power bank units at a loss, to serve as a marketing tool for their smart phones? It is hard to tell, but for now, it is a working strategy. By selling at a loss, they create a word of mouth marketing, just like how Air Asia did when they started and needed the exposure to disrupt the market and gain market share.
Do consider the following figures. Let’s say if Xiaomi makes about RM 100 to 150 per hand set, while loses RM 20 to 30 per power bank sold. But by selling their 10400mAh Power Banks at only RM 36, they create a massive of the word of mouth campaign for free. With that sacrifice and the fact that they still sell about 10,000 pieces of smart phones each round, it rounds up to making them about RM 900k gross profits each time they do so.

In comparison, competitors like Samsung does roadshows and advertises on billboards, magazines and takes full-page colour spreads in newspapers, which bumps up the marketing costs. Of which, it would make it harder for Samsung to compete in price. This compounds Samsung’s problems of shrinking sales as they get pounded on the premium market by Apple, and on the low-end market by Chinese handset makers.

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