Rotary Watches Limited is an award-winning worldwide brand of classic timepieces. The firm was founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. Rotary is still owned by the Dreyfuss family through Dreyfuss Group Holdings and, with Robert Dreyfuss at the helm, is the oldest family-owned and run Swiss watchmaker.

The founder, Moise Dreyfuss was dedicated to creating beautiful watches with timeless elegance. His attention to detail and insistence on first class personal service ensured the business grew quickly. Within 12 years of the founding of the company success led to the opening of a UK office.

In 1925 the now famous winged Rotary logo was introduced and after the war, under the leadership of Teddy Dreyfuss, the brand developed further, with innovative watches, sophisticated marketing and powerful advertising campaigns.

Rotary timepieces are now sold in over 35 countries throughout the world. Rotary specialises in designing affordably stylish timepieces, blending the ‘old with the new’ and the ‘contemporary with the classic’ to achieve a distinctive range of watches.