Perodua Axia vs Proton Iriz, RM300million vs RM500 million R&D
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  Sep 18 2014, 07:56 AM
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#1
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Junior Member
541 posts Joined: Jun 2007 From: Sungai Petani/Alor Setar (Kedah).   
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-Hmm, could someone explain to me why Perodua Axia R&D cost was so high (RM300 million) even though it's just a rebadge of Daihatsu Ayla/Toyota Agya? If below RM100 million acceptable la (rebadging/rebranding only)...
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Sep 18 2014, 08:02 AM
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#2
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Junior Member
541 posts Joined: Jun 2007 From: Sungai Petani/Alor Setar (Kedah).
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-Oh, and, why is there R&D in the first place? It's a rebadge only, right? How much is changed from Daihatsu Ayla/Toyota Agya (specifications-wise)? Sorry for noob question.
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Sep 18 2014, 08:28 AM
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#3
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Junior Member
541 posts Joined: Jun 2007 From: Sungai Petani/Alor Setar (Kedah).
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QUOTE(ruffstuff @ Sep 18 2014, 08:09 AM) Proton rebadge inspira pun around 250million. So rebadge is not entirely cheap. Licensing, localisation of parts, you need to prepare the vendor for it. -Oh, thanks. So the specifications are still the same as the original Ayla/Agya, and the spare parts are interchangeable between the models?Well, for IRIZ, this probably the most expensive proton cars in term of R&D at 500mil. Probably due to new platform and new engine and less than 20% carry-over parts. Previously for Preve/suprima is around 300million, because some of it already absorb due to existing platform and high carry-over parts.  |
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