Stührling Original is a brand whose rich historical roots date back centuries, and whose timepieces are as popular as ever due to the renaissance of the mechanical self-winding watches among discerning style-conscious gentlemen along with the explosion of electronic media into the world of merchandising in the 21st Century.

It began in the 1800′s, when master watchmaker Max Stührling, rendezvoused with horologic history at the period when the lore of the Swiss watch-making legend was still in its infancy. Many of the famous names and great brands appeared for the first time: Perrelet, Breguet Girard-Perregaux, LeCoultre, Phillipe, Audemars, Patek, NardinChopard, Heuer, Piguet, and Breitling among others.

By the time of the mid-19th Century, watches had become generally usable instruments, and there was increasing public demand. Switzerland had silently become the leader, a position that had formerly been held by France and England; the “Swiss Watch” was on its way to become a legend and a guarantee for quality that few products or product categories have achieved since then