Good luck to your friends then. Do tell us their thoughts of using Android after a while...
My friends did the same thing, but most of friends regret for such decision and switch back to iOS (waiting for iPhone 6) and some continue on Android phones and they are with neutral feedback, because they're not having "fever" on phones.

My opinion is, finally we have CHOICE on phablets. Most of the "not-so-tech-savvy" people jump into Android phones is because of the screen size, and most of them haven't experience iOS and Apple product. Certainly I think their eyes will go blinking after they experience the Apple products...