Jun 9 2015, 08:15 AM
QUOTE(victorywp @ Jun 8 2015, 10:25 PM)
my logic is simple. since pbb can give as high as 48%, they should have put it 50% to make it more outstanding and grab everyone's attention.
that extra 2% doesn't cost them much but the spread of this promo will have a whole different level of impact and impression towards the users.
50% is another level as it's half price and easy for anyone to relate to theor buying. for eg, if they buy something at rm50, they straight away know that using pbb will give them rm25.
the previous 8% or 12% from pbb is small and doesn't give much impact since it can be easily buried by other cc promo like uob giving 20%-30%, hlb giving 30%, cimb giving 40%, mbb giving 40% or even 100%.
i just don't understand what's the marketing staffs of pbb is thinking. they willing to spend high but then save that small 2% and miss the opportunity to make something that people will always remember in the future.
48 = Sure Prosper/Richthat extra 2% doesn't cost them much but the spread of this promo will have a whole different level of impact and impression towards the users.
50% is another level as it's half price and easy for anyone to relate to theor buying. for eg, if they buy something at rm50, they straight away know that using pbb will give them rm25.
the previous 8% or 12% from pbb is small and doesn't give much impact since it can be easily buried by other cc promo like uob giving 20%-30%, hlb giving 30%, cimb giving 40%, mbb giving 40% or even 100%.
i just don't understand what's the marketing staffs of pbb is thinking. they willing to spend high but then save that small 2% and miss the opportunity to make something that people will always remember in the future.
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