creative main products are soundcard, those SB, Xi-Fi, EMU professional series..

the speaker and soundcard is totally a different thing.. that's y they cant produce a good speaker even they do produce good soundcard.. besides, creative have a very powerfull branding stratergy.. that's y when ppl heard about whatever creative speakers, they will say that they're freaking good, and the price become a factor also ( they think expensive speaker is good, most of the case, it's true.. but in this case.. exceptional )

btw, creative speakers r using quite high technology driver, such as micro drive, that's y the power rms value quite low compared to other traditional design ( mid range and tweeter )... anyway, the result cant even hit my satisfactory level

* note that i'm talking about low and mid end speakers, not giga/mega works as it's not 100% creative's products