QUOTE(Mr Ez @ Jul 31 2006, 06:03 PM)
From IGN.comQUOTE
According to the report, Entertainment Software Association president Doug Lowenstein is expected to announce within the next 48 hours that E3 in its current form has effectively ceased to exist. The report suggests that the catalyst for this radical departure appears to be a decision by the large exhibitors -- typically videogame publishers -- that the significant costs involved in an E3 presence were simply not yielding an expected return on investment in terms of media coverage. As an alternative, the exhibitors have suggested a series of smaller, company-focused events as a better use of resources.
Currently, the E3 2007 website is still active and has the dates for the Expo still intact, but if this report does turn out to be accurate, the event could very well be E3 in name only.
Currently, the E3 2007 website is still active and has the dates for the Expo still intact, but if this report does turn out to be accurate, the event could very well be E3 in name only.
Jul 31 2006, 06:11 PM

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