February 22, 2006 21:01 PM
Celcom To Introduce New 3G-Related Content
CYBERJAYA, Feb 22 (Bernama) -- Celcom (Malaysia) Bhd, which currently offers 88 types of content to its 3G subscribers, will develop and introduce new 3G-related content based on consumer behaviour to attract the mass market.
"We want to get close to the consumer behaviour and lifestyle which would make 3G relevant," Celcom's chief executive officer Datuk Mohammed Shazalli Ramly told a media workshop here Tuesday.
He said the company was working towards finding the behaviour content that would be a "hit" to increase the 3G take up rate but declined to disclose further.
Currently, Celcom has about 60,000 3G customers since its launch of 3G in May last year.
Its streaming TV content was a hit with between 7,000 and 10,000 end-users and "Bulletin Utama" being the widely-watched programme.
When asked on any new 3G offerings for the FIFA World Cup competition in June, Mohammed Shazalli said Celcom would be launching "something big" but declined to reveal further.
Meanwhile, Celcom's head of marketing Zalman Aefendy Zainal Abidin said that the company would widen its 3G coverage to include Sabah and Sarawak soon.
It has already offered the 3G service, which includes among others video telephony, video call, streaming TV and music, to areas such as the Klang Valley, Penang, Johor Baharu, Melaka, Kedah and Genting Highlands.
In his presentation at the workshop, he said the future growth of the mobile market was Asia and the data services and multimedia applications have yet to be exploited.
The number of mobile subscribers in Asia is expected to grow from 820 million to 1.2 billion within five years, he said, adding that by 2010, 37 percent of 3G through WCDMA (wideband code division multiple access) will come from Asia.
Another speaker, Stephen J. Jones who is the consultant and founder of the 3G Portal.com, said there are currently about 100 million customers worldwide since 3G was launched three-and-a-half years ago.
3G has a good chance of success with analysts predicting 3G revenue to reach US$450 billion by 2010, he said.
As for the content, he said: "We should make new services that fits easily with people and the current modus operandi should solve problems. Blog is a big word last year and MOSOSO or mobile social software is (the in-thing) for 2006."
MOSOSO is an application that helps advanced personal interest and make social interactions more diverse by portable wireless device, Jones said.
Currently, 3G/WCDMA has 100 networks in 42 countries and by 2010, penetration of 3G worldwide is expected at 25 percent.
-- BERNAMA
~~~ ☻☻ Celcom Fan Club 019/013 ☻☻ - ~~~
Feb 22 2006, 08:55 PM
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