Hi. was wondering how much it usually cost to do a photo shoot for around 10 to 15 menu items.

There is no fixed charges. A good start is RM800, 5 shot per item.

Does this include art direction?

Hi, is this charges is the standard in the current market?

Very subjective..depends on the photographer or the agency involved.

There is no standard pricing, it can be higher or lower. Some people may find it very cheap some say expensive..

Ty for the feedback!

My most expensive INVOICE for food photography was about RM 3,000 for about 4 hours work. This also included delicious meal from the client that's worth a few hundred.

For 10 menu items, RM 800 averages to about RM 80 per photo which I think is alright. It depends on what effort you put in as well.

Some people prefer to be quoted "per photo". sometimes "per job" basis would be easier.

You have to consider how many shots taken..say 10 shot per subject, if 10 subject ..thats 100 shots. You give 5 best image per subject...that's a total 50 images for 10 subject. For min RM800..thats min RM16 per best image. If you give only 1 image, thats RM80 per image as mentioned by Goldfries.

So its up to you..some of your gear are expensive and your experience does count too.

when give quotation, set MINIMUM quantity.

let's say if they have 20 dishes. straight you can quote them 20 dishes at RM 80 each.

total cost for the session would be RM 1,600 already, base price.

each additional photo then you can mark up, say RM 120 each. or RM 100 each. whichever you fancy.

This is the pricing structure many bridal house use as well.

With such photos you shoot a few photos for each dish, make sure there's AT LEAST one good one for each.

Entice them with additional then you could possibly make more.

Some cases you can use PER PROJECT - so you set condition you'll give them all photos or X amount of photos for a said price. You decide what to give them la.

Just bear in mind, some people give ridiculously low price. I used to quote around RM 60 - 80 range too but some other company with superb art direction and using Hasselblad ........ ..and they quote same range.

They could've quoted higher but donno why they come to my price bracket.

thanks for all the feedback! it's good to know. Does this normally include art direction? will I get to have a say on how to shoot?

that one you find out before agreeing on the project.

some clients already have an idea. some don't.

Please put your time too. Some client like to be late because they think they will not be charged extra for your time.

My first job took hours just to wait for them and some of them didn't know what is a food stylist so take your time to explain to them because it will be backfired at you.

Please dont put your price too low because with the economy right now. Jack up the price be bold or others will suffer the same like my first client where they think food photography is easy to do and everybody can do it, so they think of paying low ended up getting RM2500 after carefully explaining the difference between professional photog and amateur, of course you need to deliver the quality too.

lastly, and the most important thing, use black and white (legal document) because you will never know after the job is done either you getting your paycheck or not. So prepare the legal stuff in advance for them to sign as acknowledgement that you will get paid after the job is done.

Very reasonable, I guess.

Always start with a MINIMUM amount.

Let's say 10 menu item, give them 10 pics at RM 60 per pic. Additional pics chargable, so at least you have a minimum of RM 600 basic pay already.

If you convince higher even better. Make sure you 1 day outing is worth it.

Best to get the company to sign and stamp the agreement as well so they can't just run away with photos.

You could also ask for advanced payment in %. 20% - 50% is reasonable.