U need to do some color enhancement to make it looks good. Even professional shooting with 35mm still to do do a one lite TC to get the right color. For starter u can try some editing software to tweak it, like FCP, Primier or After Effects if its just a short clips. Dont use photoshop, it will kill u. We tried using DV for a low budget tv commercial and it turn out like a high quality film shoot, if u didnt look close enough.