With the number of 500,000 unique visitors a day , paultan.org automotive news website is the most popular website in Malaysia today, although founder Paul Tan does not have a specific plan when started 10 years ago .

Paul , 29 , a native of Kuala Lumpur during the early introduction of the cluster motoring journalists deemed to be a computer worm . With thick glasses , stout and not cracked with laptops , plus a handsome quiet , prompting various perceptions .

Some consider it no more than a web writer who was dabbling in fortune in the automotive world and then disappear . However , Paul slowly build the foundation website. An advantage possessed news is the ability to post pictures ' stolen ' car is secretly a test drive on Malaysian roads . Perception changed.

'' Along with the trend of blogging in late 2000 I wrote anything in my blog in 2004 . About food , movies , celebrities and cars. Then I found the reaction of traffic and higher automotive news .

'' In 2005 , there was a special blog about automotive . These factors led me to decide to specialize . And I got the inspiration from international motoring blog Autoblog.com and leftlanenews.com , "he told the Utusan Malaysia office in Petaling Jaya yesterday.

Acknowledging the difficulties in beginning his foray into the world of automotive news , Paul said , news of a car earns from the launch of a model in the showroom because his name was not known by the car companies .

At the same time , Paul still maintains his daily work as juruprogram Internet servers in a company and fill in the content for a WordPress -based blog as a hobby.

In 2006 he said , he found the number of visitors to the blog has reached rates that allow the payoffs satisfactory results from the Google ads on their blogs.

Google ads method is more and more visitors , the higher the reward given to the blog owner . Having won RM5, 000 to RM6 , 000 per month at the time, Paul quit his job to focus fully on developing his blog.

In the same year , paultan.org emerged as one of the most popular news portal in Malaysia . The word ' paultan ' among the most frequently searched words in those categories by users of Google Malaysia at the time.

Asked whether the second peak of his success , Paul describes is not a number but the number of visitors who viewed the first day he appointed a writer to his blog in 2009 .

'' Now I have five motoring journalist with 35 personnel to handle not only the content but also entertainment portal paultan.org Oh Moon , Infokereta , oto.my , techattack.my and television programs , Driven , " he said.

In 2008 , Paul with former classmates at the Victoria Institute, Harvinder Singh established Driven Communications Sdn . Limited . as a holding company to manage all the products and services paultan.org .

Together Harvinder also , they published the motoring television program that aired on 8TV in 2010 and last year. Focus is also given to provide auto news videos online.

Years ago , Driven Communications posted a revenue of RM6 million , an increase of 50 percent over 2012.

'' We aim to RM8 million increase in revenue this year , with four core businesses, namely five sites, event management, product representation and social media , "said Paul as the Managing Director .

He said he was not concerned with the challenge of copycat or Copycat , because of his focus on the overall quality of news writing and speed of publication.