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FC Freaking High, Chevrolet Optra 1.6
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kevin613
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Dec 26 2013, 11:07 AM
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QUOTE(Mr_47 @ Dec 26 2013, 10:43 AM) shiat... my face when know bout this lel  but taiko it should be this ---- It's another way around... Daewoo rebadged Chevy? most of the chevy that is sold in Malaysia comes from Kimchiland (including modern models like Cruze), and no its not Daewoo rebadge Chevy. Chevy is the parent company and they sell those kimchi cars here using their name... if they are sold as Daewoo, guess no body would even give it a second look.. Quote from wiki: » Click to show Spoiler - click again to hide... « QUOTE In January 2005, the Chevrolet brand was introduced in Europe, the whole Daewoo range being simply re-badged as Chevrolet. General Motors' official tagline was that:
“Daewoo has grown up enough to become Chevrolet.”[8]
It was also considered that this new name was an opportunity for Daewoo to become stronger. Unofficially, after Daewoo's bankruptcy, former chairman Kim Woo-Choong's escape and most notably the "Daewoo Affaire" in France (closure and conflagration of the Daewoo-Orion Electronics plant in Longwy, France),[9] the Daewoo brand name had a very bad image, so that GM simply decided to extend the Chevrolet strategy that was already used in most other markets (Canada, India, Israel, Russia) since 2003 to create a real global brand, replacing the Daewoo "dual kidney" with the Chevrolet "bowtie".
The Winstorm and Tosca were presented as the Chevrolet Captiva and the Chevrolet Epica. Some of the former Daewoo models changed their names after the re-branding decision. Examples are the Matiz which became Chevrolet Spark in some markets (although Chevrolet Matiz was also used), or the Kalos which became the Aveo (alongside the Chevrolet Kalos in other countries). Later, the tendency went towards a uniformisation in the Chevrolet Europe range: the Spark and the Cruze bear the same model names throughout all European markets. This post has been edited by kevin613: Dec 26 2013, 11:07 AM
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